When it comes to B2B content marketing, the act of writing such content can be harder than it seems. After all, most of us write something every day – e-mails, ideas, requests. So how hard could it be to write a blog post, or website, or white paper? All you have to do is open.
In a recent survey, we learned that one of the major barriers to B2B content marketing is time, followed closely by knowledge and resources. In an effort to help B2B marketers short on time, we have a few tips to help you work smarter, not harder. One of the best ways to work smarter is.
Your company has recently hired a B2B marketing agency to help build brand awareness, redesign your website, generate leads or produce thought leadership content. This can be an exciting time since this marketing agency can help your company identify new business development opportunities, close new deals, and generate new revenue. In terms of maximizing the.
Whether your brand has long been established, is getting a refresh, or is a new creation, it’s important to maintain a consistent, cohesive B2B brand. This is easier said than done as we live in a noisy, competitive world. That being said, there are a few proactive measures you can take to control your B2B.
B2B content marketing: who does it, what are they doing, how are they getting the word out, and who is helping them? These are the questions we wanted to get answers to in our latest survey to B2B marketers in a variety of industries. The findings are listed below. Content Marketing: Widely Adopted We wanted.
Need to streamline your processes, schedule in advance, track data? There’s a tool for that. It can be a double-edged sword, but we live in a time when there are tools for everything marketing related. B2B marketers can literally use 10, 20, or 30+ tools on a daily basis to manage and execute their marketing.
We live in a digital age, where everything is now a “soft copy” or a digital download or an electronic payment rather than a hard copy. Yet, the title of this post is related to taking your digital B2B marketing strategy to print. Doesn’t that seem counterintuitive? It’s not, stay with me as I explain..
It’s almost go-time! You’ve put in the months of work leading up to your B2B website launch and you may be feeling anxious about it. At Bop Design, we’ve launched 300+ B2B web designs and we have a website launch process in place that has proven to be successful. However, we know this might be.
When you walk into a building for the first time, the first thing you see is the lobby. A lobby says a lot about a building. Is it a nice building? Is there security? Is it up to date or does it look like something out of the 1970s? Is it clean or is there.
The most successful business initiatives are founded on careful, strategic planning. The same holds true for effective B2B websites. While the “fun” part of a website is often the design itself, it’s critical to have a strong foundation to create a website that not only looks great but also functions well, has compelling content and.