Buyer loyalty platform, AppCard, needed a new website that was as much B2B focused as B2C. The new website created by Bop Design serves both B2C and B2B marketing objectives, channeling shoppers and businesses to the appropriate area of the website in a timely manner. The B2B brand messaging positions AppCard as a serious, data-driven marketing technology company—better resonating with business decision makers. The end result highlights the B2B benefits of AppCard for grocery, franchises, and small businesses while at the same time stressing the benefits to shoppers.


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