Many entrepreneurs are ecstatic when they have a multitude of visitors on their website but really where they need to focus is on website conversion. Conversion in web marketing is a web visitor completing a desired action on your website like requesting more information, contacting a sales person, etc. As this article states, “A good website design continually moves the visitor along an agreeable journey towards making a purchase or requesting a sales contact.”
This article discusses other traditional marketing principles like this one that need to be applied on the web.
