Ashdon Investment Management is an SEC registered investment advisor firm. Based in Tennessee, they are focused on serving families and private organizations. Ashdon works with their clients to achieve financial goals in the fulfillment of specific missions.
Bop Design helped Ashdon brand itself with a logo re-design and a new website design. Bop partnered with strategic communications consultant Amy Zimmerman on this project. Amy provided the copy for the website while Bop provided the logo and website design. Because Ashdon’s clients see beyond financial assets to a larger mission, the website design needed to express that unique value proposition. The website focuses more on typography than on imagery, giving it a sophisticated, tasteful feel.
The limited imagery that does appear on the website connotes structure—particularly structure that isn’t readily apparent. This reinforces the concept of investment management that enables other, non-monetary goals. The recurring theme of plant life in the imagery portrays Ashdon’s belief in consistent, long-term investment returns, rather than short-term success.