FPMG, otherwise know as Federer Performance Management Group, is a firm dedicated helping successful people become their best. FPMG offers custom performance coaching solutions for firms seeking to move to the next level. The programs combine a strong foundation in behavioral psychology with a focus on the bottom line.
FPMG came to Bop Design in need of a new website design to enhance the brand. Not only did the old website design no longer demonstrate professionalism, but the content was also in need of a refresh. The old domain, FPMG.info, was also a source of confusion, due to its unusual domain extension.
Bop created a clean, up-to-date website design. Dr. Denise P. Federer, the firm’s principal, is a highly credentialed performance coach, and the new website highlights her qualifications. The Resources section features both articles written by Dr. Federer for third-party publications and audio files of her interviews. The website was designed with FPMG’s primary target markets—financial companies and family-owned or closely-held businesses—in mind. Everything, from the website content to the photos, is meant to appeal to these two market segments.