Tampa-based performance management consulting firm, FPMG, wanted a new website design and marketing strategy that would help attract clients nationwide—specifically multi-generational, family businesses. Bop Design created a SEO-friendly web design to drive ideal client visitors and serve as an effective new client engagement tool.
FPMG then needed a capabilities brochure and other print collateral to concisely illustrate the consulting firm’s services and ideal client profile. Bop Design designed print marketing tools that educate and attract new clients.
Bop was then hired as an ongoing content marketing partner. Currently, Bop manages all digital marketing efforts and increases exposure of FPMG’s white papers, blogs, etc. The content has received exposure on some high profile websites including Glassdoor and Training Magazine. Bop Design has served as FPMG’s outsourced marketing department for over four years.