Bop Design was hired by San Diego information technology company, Nth Generation, to re-position their brand as a strategic technology partner rather than just a product re-seller and a server/storage provider. The Nth Generation logo re-design better positions the brand as a technology-focused and innovative firm capable of solving complex business IT challenges. The new logo creates a strong foundation for future marketing communication efforts.

The new Nth Generation technology website design integrates brand messaging that highlights risk mitigation, operational efficiency and cost control. The overall website campaign complements the existing sales effort—increasing search engine prominence to help generate ideal client leads.