This seems to be the age-old question when it comes to content marketing. There are various schools of thought, with some folks on the side that premium content should never be gated* while others believe that all of it should be gated. The real answer is that a strong content strategy should include a mix.
Content marketing shows up in a variety of places and in a range of media, including everything from blog posts, to articles published on third-party sites, to infographics, to mobile apps, to printed guides, and videos. Regardless of the different media channels employed in B2B content marketing, it’s critical that your website acts as the.
An essential component of a successful B2B content marketing strategy is a well-built editorial calendar. Think of an editorial calendar as a guide or a structure for all the content that will be crafted to deliver on your strategic content marketing goals. In my experience, one of the main reasons content marketing strategies fail or.
When implemented correctly, content marketing offers a lot of value to potential clients in the way of education and tools to be better at their jobs. The benefits to companies who execute a well-crafted B2B content marketing strategy are a proliferation of new client leads, tools to nurture leads throughout the sales process, and building.
A B2B website that is cohesive and concise in both messaging and visual design will create a lasting impact with visitors and help generate new client leads. To be effective, not only must the web design must flow well, it should tell a story about who you are and what value you offer to your.
So you’ve decided to design (or redesign) your B2B website. Awesome! Your website serves as the centerpiece of your marketing communications strategy and helps shape the perception of your brand. But when we talk about a website design, we’re not literally just talking about design – that is, the graphic elements or look and feel.
A common question we hear from clients, particularly software development clients who have a large IT staff, is “Should we host our website internally?” This is a very valid question and is often based on strategic goals and legitimate concerns. Why would a company want to host their website internally? There are a number of.
At the beginning of a website project, a schedule is determined for design, copywriting, development, and QA. However, for a variety of reasons, B2B websites often don’t launch on the pre-determined target date. Let’s take a look at 5 common reasons why a B2B website launch is delayed. Not providing timely feedback This is a.
Stock photography: bad or good? During the B2B website redesign process, we get this question quite a bit from clients. There is still a stigma around using stock photography. The reason behind this is valid: stock photography used to be really, really bad. No one wants to look at a guy in an ill-fitting suit.
The marketing department is typically the brand guardian for B2B firms. They are also the ones with all the cool branded materials and promotional items. However, your firm’s B2B branding doesn’t begin and end with marketing materials. Rather, your firm’s brand should be visible throughout your company to ensure a cohesive experience for both external.