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What Makes a Web Design Company the Right Fit?

When it comes to choosing a vendor partner for your B2B firm, you may be asking yourself this very question. There is a lot that goes into choosing the right vendor partner and a lot rides on it, so you want to make sure you make the proper selection. So what does make a web.

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5 Important Questions to Ask Before Starting Your B2B Web Design Project

Have you been asking yourself, “Do we need a new website?” If you are asking that question, chances are the answer is yes. The technology supporting web design has changed drastically in the past two years, so even a website that is only five years old is a great candidate for a redesign. As a.

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Why Can’t I Design My Own Website?

A business’s website is pivotal to its success. Your website is your message to the world. It is your first, and if you are not careful only, impression. It needs to quickly and compellingly describe your firm and encourage visitors to buy your services or products. If done correctly, your B2B website can be the.

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7 Web Design Trends That Died in 2015

Web design trends come and go. And then some die. They must die. We must say goodbye to them and move forward. Why? Because they have outlived their purpose and there is a new, better way to do things. Web Design Trends That Didn’t Live Out the Year Saying goodbye can be tough. Unless you.

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How to Pick Your Next Content Topic

You likely already have a good idea what your next content topic should be – you just don’t know it yet. For B2B firms, their products and services are often highly specialized and in many cases somewhat complex. The great thing about the B2B content marketing space is that there are so many topics to.

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Top 10 Places to Visit in San Diego This Holiday Season

It can be tough to tell when the holidays are near (or here) in San Diego, what with the sun shining, a prevalence of flip-flops, and the need for sunscreen year round. However, warm weather and blue skies don’t stop San Diegans from celebrating the holidays in a variety of different ways. At Bop Design,.

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Why Bother with a Content Marketing Plan?

Seriously, why should you bother with a content marketing plan? It’s just a couple of blogs a month and maybe an email newsletter, right? Not exactly. Just as you plan your budget and expenses for the year, you should plan out your B2B content marketing strategy. Find out what a successful content marketing strategy looks.

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4 Ways to Make B2B Content More Engaging

Back in 1996, Bill Gates declared the now famous words: “Content is King.” This statement has never been truer than it is today. Great writing is the way forward and the best way B2B businesses can get clients to engage with their brand. Gone are the days of neglected or keyword stuffed content: now it.

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4 Tips for Making Your Content Accessible to Search Engine Bots

We often talk about creation and promotion in B2B content marketing, but the accessibility of content can often be overlooked by digital marketers. So what do we mean by accessible content? Accessible content can be easily crawled by search engine bots. What? Is that even English? Here is what you need to know: accessible content.