When it comes to choosing a vendor partner for your B2B firm, you may be asking yourself this very question. There is a lot that goes into choosing the right vendor partner and a lot rides on it, so you want to make sure you make the proper selection. So what does make a web.
A new website launch can be an enigma for non-marketing professionals, but it doesn’t have to be. As a web design agency, we understand that, for many B2B firms, the person in charge of a new website project isn’t always a seasoned marketing pro. As such, we’ve put together a quick crash course on the.
Have you been asking yourself, “Do we need a new website?” If you are asking that question, chances are the answer is yes. The technology supporting web design has changed drastically in the past two years, so even a website that is only five years old is a great candidate for a redesign. As a.
A business’s website is pivotal to its success. Your website is your message to the world. It is your first, and if you are not careful only, impression. It needs to quickly and compellingly describe your firm and encourage visitors to buy your services or products. If done correctly, your B2B website can be the.
Web design trends come and go. And then some die. They must die. We must say goodbye to them and move forward. Why? Because they have outlived their purpose and there is a new, better way to do things. Web Design Trends That Didn’t Live Out the Year Saying goodbye can be tough. Unless you.
You likely already have a good idea what your next content topic should be – you just don’t know it yet. For B2B firms, their products and services are often highly specialized and in many cases somewhat complex. The great thing about the B2B content marketing space is that there are so many topics to.
It can be tough to tell when the holidays are near (or here) in San Diego, what with the sun shining, a prevalence of flip-flops, and the need for sunscreen year round. However, warm weather and blue skies don’t stop San Diegans from celebrating the holidays in a variety of different ways. At Bop Design,.
Seriously, why should you bother with a content marketing plan? It’s just a couple of blogs a month and maybe an email newsletter, right? Not exactly. Just as you plan your budget and expenses for the year, you should plan out your B2B content marketing strategy. Find out what a successful content marketing strategy looks.
Back in 1996, Bill Gates declared the now famous words: “Content is King.” This statement has never been truer than it is today. Great writing is the way forward and the best way B2B businesses can get clients to engage with their brand. Gone are the days of neglected or keyword stuffed content: now it.
We often talk about creation and promotion in B2B content marketing, but the accessibility of content can often be overlooked by digital marketers. So what do we mean by accessible content? Accessible content can be easily crawled by search engine bots. What? Is that even English? Here is what you need to know: accessible content.