Writer’s block is a definitely a real thing. But what if you can’t even get to the topic stage of content creation? Argh! We feel your pain. Whether you are just starting out with content marketing for your firm or updating your blogging editorial calendar, brainstorming ideas can be tough. When it comes to B2B.
At our B2B web design agency, we’ve worked with countless clients on various aspects of branding, from naming a company or service, to creating a tagline, to designing a logo, to completing an entire website rebrand. There is no one-size-fits-all brand strategy for B2B firms. There are, however, B2B branding best practices and general tips.
Aren’t there normally seven sins? Yes, we know there are typically seven sins but, when it comes to branding, we are only focusing on five. Why? Because we think it’s easier to focus on five and these are the major issues that can really tank a brand and an entire B2B marketing strategy. Now that.
We recently published a WordPress Web Design FAQ that answered 8 of the most common questions we hear about WordPress. In this blog, we are going to dig deeper into the question: Is WordPress Secure? Let’s start with the cold, hard truth: there is no such thing as a 100% secure website or 100% secure.
A wise woman said recently, “Your brand is your promise.” – Dana DiTomaso, MozCon 2015 Whether you are doing digital, print, television, or in-person marketing, your brand is what clients expect you to deliver. Whether your B2B branding focuses on excellent customer service, personalized solutions, cost-effective products, or fast delivery, your branding sets the stage.
WordPress is a popular content management system (CMS) and blogging platform. In fact, 24% of websites worldwide use WordPress. However, WordPress isn’t the only CMS or digital publishing platform out there. So, why should your company create a WordPress website rather than using a different platform like Joomla, Drupal, Wix, Weebly, or Squarespace? 4 Reasons.
The line can often be fuzzy between B2C and B2B web design and marketing, but it’s important to understand the subtle and not-so-subtle differences. However, before we look at the differentiators for B2B web design and B2C web design, we need to take a quick look at what makes B2B unique from B2C. To begin.
As a B2B web design agency, we design and build websites that enable businesses to grow. We firmly believe that in order to grow a business, it’s important to have a strong, professional digital presence which begins with an engaging, up-to-date website. In order to have an engaging, up-to-date website, the site itself must be.
Content marketing is the most critical component in nurturing a B2B lead from a general inquiry to a committed client relationship.
When evaluating your overall marketing strategy, which likely includes traditional print and digital marketing efforts, it’s important to see how your web design affects or impacts your strategic goals. On the surface, a web design may appear lovely, dynamic, uncluttered, exciting or even dramatic. However, a website is more than just a visual piece, it.