A business’s website is pivotal to its success. Your website is your message to the world. It is your first, and if you are not careful only, impression. It needs to quickly and compellingly describe your firm and encourage visitors to buy your services or products. If done correctly, your B2B website can be the.
Web design trends come and go. And then some die. They must die. We must say goodbye to them and move forward. Why? Because they have outlived their purpose and there is a new, better way to do things. Web Design Trends That Didn’t Live Out the Year Saying goodbye can be tough. Unless you.
You likely already have a good idea what your next content topic should be – you just don’t know it yet. For B2B firms, their products and services are often highly specialized and in many cases somewhat complex. The great thing about the B2B content marketing space is that there are so many topics to.
It can be tough to tell when the holidays are near (or here) in San Diego, what with the sun shining, a prevalence of flip-flops, and the need for sunscreen year round. However, warm weather and blue skies don’t stop San Diegans from celebrating the holidays in a variety of different ways. At Bop Design,.
Seriously, why should you bother with a content marketing plan? It’s just a couple of blogs a month and maybe an email newsletter, right? Not exactly. Just as you plan your budget and expenses for the year, you should plan out your B2B content marketing strategy. Find out what a successful content marketing strategy looks.
Back in 1996, Bill Gates declared the now famous words: “Content is King.” This statement has never been truer than it is today. Great writing is the way forward and the best way B2B businesses can get clients to engage with their brand. Gone are the days of neglected or keyword stuffed content: now it.
We often talk about creation and promotion in B2B content marketing, but the accessibility of content can often be overlooked by digital marketers. So what do we mean by accessible content? Accessible content can be easily crawled by search engine bots. What? Is that even English? Here is what you need to know: accessible content.
Writer’s block is a definitely a real thing. But what if you can’t even get to the topic stage of content creation? Argh! We feel your pain. Whether you are just starting out with content marketing for your firm or updating your blogging editorial calendar, brainstorming ideas can be tough. When it comes to B2B.
At our B2B web design agency, we’ve worked with countless clients on various aspects of branding, from naming a company or service, to creating a tagline, to designing a logo, to completing an entire website rebrand. There is no one-size-fits-all brand strategy for B2B firms. There are, however, B2B branding best practices and general tips.
Aren’t there normally seven sins? Yes, we know there are typically seven sins but, when it comes to branding, we are only focusing on five. Why? Because we think it’s easier to focus on five and these are the major issues that can really tank a brand and an entire B2B marketing strategy. Now that.