Despite the increasing migration of marketing efforts to the web, professionally printed marketing materials can play a vital role in communicating your B2B firm’s mission, nurturing leads and closing sales. Bop Design advises all its client companies to have at least one high-quality print piece that can serve multiple objectives.
Nail the first impression
In B2B sales, there are many times you are not speaking directly to the decision maker and instead working through intermediaries. A print piece such as a capabilities brochure is an effective “leave behind” to help sell your product or service internally. Many B2B firms have gone cheap and don’t want to invest in printed materials—even more reason for your firm to invest in printed materials.
Capitalize on the empty mailboxes
Because B2B marketers are trending toward digital marketing platforms over traditional print marketing platforms, there is less clutter in a decision maker’s actual mailbox. Direct mail like a brochure with a cover letter can be an effective marketing tactic to differentiate your firm from the competition. Bop Design implements drip marketing campaigns that incorporates direct mail, follow up brochure, social media advertising, email marketing and direct sales tactics to optimize B2B lead generation.
Digital tactics in print
Why is content marketing almost always implemented through digital marketing channels and not traditional channels? Professionally printing a white paper or guide and using this as a handout at a tradeshow or as a direct mail piece can be a highly effective marketing tactic. The Bop Design team can identify compelling content that can be packaged as a print piece and used in outbound marketing.