B2B Marketing Materials Design
Despite the increasing migration of marketing efforts to the web, professionally printed marketing materials can play a vital role in communicating your B2B firm’s mission, nurturing leads and closing sales. Bop Design advises all its client companies to have at least one high-quality print piece that can serve multiple objectives.
In B2B sales, there are many times you are not speaking directly to the decision maker and instead working through intermediaries. A print piece such as a capabilities brochure is an effective “leave behind” to help sell your product or service internally. The brochure helps your sales contact champion your company and receive buy-in from the management team.
Because B2B marketers are trending toward digital marketing platforms over traditional print marketing platforms, there is less clutter in a B2B decision maker’s actual mailbox. Direct mail can be an effective marketing tactic to differentiate your firm from the competition. Bop Design implements drip marketing campaigns that incorporates direct mail, social media advertising, email marketing and direct sales tactics to optimize B2B lead generation.
Why is content marketing almost always implemented through digital marketing channels and not traditional channels? Professionally printing a white paper or guide and using this as a handout at a tradeshow or as a direct mail piece can be a highly effective marketing tactic. The Bop Design team can identify compelling content that can be packaged as a print piece and used in outbound marketing.
The following are just a few other marketing materials design services that Bop Design offers B2B firms:
Take the first step in allowing Bop Design to devise an effective, integrated marketing strategy designed to meet your business' goals.
5055 N. Harbor Drive, Suite 200
San Diego, CA 92106
Get a quote for Bop Design Marketing Materials Services today!