What is “responsive web design”?
As mobile visitors continue to increase, a B2B company cannot ignore their mobile visitors. Responsive design ensures that your firm is projecting its best image on all devices. Whether a prospective client is using a desktop, laptop, tablet or smartphone, it’s important that a company’s website design responds to that specific device.
As prospective clients browse on a variety of devices, having a website that utilizes responsive design will ensure that a website visitor fully understands your firm’s capabilities. Additionally, responsive design shows an innovative brand that cares about their customers’ digital experience.
If you want your new B2B website to last at least four to five years, responsive website design needs to be part of the project scope. We cannot stress this enough! Website visitors are judgmental and they will make an instant judgement about your firm’s capabilities simply because you don’t cater to mobile audiences.
Bonus: From a SEO standpoint, Google strongly recommends responsive design. This way Google can crawl one single website and index for all content rather than crawling multiple versions of your site. That means improved search ranking and increased traffic to your website.