A B2B Website as a 24/7 Sales Tool
If executed optimally, a B2B website design should rank for targeted keywords, driving organic search traffic to your website. Once a visitor is on the site, the next goal is conversion. A visitor needs to know immediately what your company does, what makes you different, and where they need to go on the site. A conversion rate optimization (CRO) strategy must be implemented so that each buyer persona finds relevant information in a timely manner. Effective B2B web design works both as a lead generation and nurturing tool. Bop Design helps our B2B clients transform their website into a business growth platform.
B2B Content Marketing To Guide The Sales Process
In B2B marketing, you are typically marketing a niche product or service to a relatively small market. This is not mass consumer marketing where a large segment of the population includes potential customers. At Bop Design, we understand that B2B client acquisition is different: longer sales cycle, multiple decision-makers, higher-priced product or service, targeting a niche market that has very specific priorities and pain points. Bop Design works with you to implement an ongoing digital and B2B content marketing strategy to ensure your company is in front of the right decision-makers.