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Considering a New Web Design? Check Out These Stats First

BOP_Considering-a-New-Web-Design_080516Interested in a new B2B web design for your firm? Check out these statistics on website design and user experience before you start designing a new website.

These statistics will help to determine priorities for your new website design and guide your overall project. 

Web Design & The User Experience

47% of people expect a web page to load in 2 seconds or less. (Source: Econsultancy)

An experienced web designer working with a professional web developer can help to decrease the load time of your B2B website. Things like proper image sizing, minimal coding, and caching are a few things that will help to speed your new website’s load time.

39% of people will stop engaging with a website if images won’t load or take too long to load.(Source: Adobe)

There are a lot of things that can slow down a website, including an excessive amount of images. A knowledgeable design agency understands this and will help your B2B firm choose the right balance of images, text, layouts, etc. to ensure your website design is aesthetically pleasing but also functional.

The main reasons website visitors switch devices or give up on content altogether:

  • Images won’t load – 46% switch devices; 39% stop engaging
  • It takes too long to load – 44% switch devices; 39% stop engaging
  • Content is too long – 30% switch devices; 38% stop engaging
  • The content is unattractive in its layout or imagery – 35% switch devices; 38% stop engaging (Source: Adobe)

It doesn’t matter if your homepage has 50 cool images on it if your visitors are bouncing off the page for poor load time.

Web Design & Content

47% of website visitors view a company’s products or services page before looking at any other sections of the site. (Source: KoMarketing)

Almost half of visitors to your B2B website want to see a products or services page before navigating around the rest of the site. The products and services page should always be a priority in a website project since they are good for the user experience and they are good for SEO.

Once a visitor gets to a company’s homepage:

  • 86% of visitors want to see information about that company’s products/services.
  • 65% want to see contact information
  • 52% want to see “about us” information

(Source: KoMarketing) 

Building a website for your company is just one of the many tasks you have to accomplish this year and you likely have a limited amount of time to dedicate to the web design project. As such, make sure to focus your attention on the content that really matters to website visitors. Spend less time on the executive officer profiles and press releases and more time on the products/services and about us pages. Also, contact information should always be highly visible.

Mobile-First Design

In research done by Google, 75% of users indicated they prefer mobile-friendly sites and 50% reported frustration with sites that weren’t designed for mobile. (Source: Google)

Not only does your B2B website design need to look great and host great content, it needs to look great on mobile devices. A professional web design team will create a design that is not just for desktop computers but is also for mobile devices, tablets, etc. Mobile must be thought of early on in the web design process, not as an afterthought.

Professional Design & Aesthetics

Judgments on website credibility are 75% based on a website’s overall aesthetics. (Source: InvisionApp

First impressions are 94% design-related (Source: ResearchGate)

Do you know what your existing B2B web design says about your business? Website visitors are making a judgment about whether your website is credible based on the design of your website. This is why it’s so important to bypass creating the website yourself and, instead, work with a qualified, experienced web designer. Remember this is often the first interaction a potential client has with your B2B firm.

Colors increase web recognition by 80% (Source: IronPaper)

A B2B website design should always reflect and uphold the brand guidelines, including which colors to use. The use of a consistent color palette will reinforce your brand and create a cohesive experience for new and returning website visitors.

Need more statistics to convince your boss it is time for a website redesign? Check our Web Design Statistics for Skeptics.

Ready to get started on your B2B web design project? Contact us today for a free consultation.