When evaluating your overall marketing strategy, which likely includes traditional print and digital marketing efforts, it’s important to see how your web design affects or impacts your strategic goals. On the surface, a web design may appear lovely, dynamic, uncluttered, exciting or even dramatic. However, a website is more than just a visual piece, it has a bigger role in a marketing strategy.
As a web design agency working with firms nationwide to build B2B websites according to various styles, tastes, and to suit all types of brands, we understand the value and importance of great web design. We also know that not everyone is convinced about the importance of web design, so we’d like to provide a resource for marketers trying to convince those who are skeptical about the significance of great web design.
We’ve searched high and low and read (almost) all the reports out there on web design to compile important web design statistics you can refer to in order to get everyone on your team on board with a new website redesign.
Web Design and Search Engines
- 93% of buying cycles begin with an online search
- Organic search accounts for up to 64% of website traffic
- Websites with 51 – 100 pages generate 48% more traffic than websites with 1 – 50 pages
If your existing B2B web design isn’t optimized for search engines and users, you could be missing out on tons of relevant traffic (read as: potential clients). It really doesn’t matter what your website looks like if no one can find it.
Design a Great User Experience
- About 40% of web visitors leave a website if it doesn’t load within 3 seconds
- Once your website loads, users form an opinion in .05 seconds
- Bullet point lists are read by 15% more people than lists without bullets
- Users read just about a 1/4 of the information on a web page
- Users typically scan websites in an F shape when browsing
- 88% of users are less likely to return if they had a bad user experience
A beautiful, image-heavy website is useless if users hate it and bounce off it immediately. Wonderful B2B web design incorporates design elements that cater to a user’s needs to ensure a great experience. Many companies make the mistake of driving traffic to a website that doesn’t provide an optimal user experience.
The Foundations for an Inbound Strategy
- Content marketing generates 3 x as many leads as traditional outbound marketing, but costs 62% less.
- 80% of decision makers prefer to get company information in a series of articles rather than from an ad
There is a lot of chatter about content marketing and inbound marketing, but the hub or foundation of all that inbound activity is a website. As the focal point for all content strategies, a great B2B web design is essential.
At Bop Design, we stress the importance of building a great website before starting intensive inbound marketing strategy. Think of a website as the home base of operations for marketing in this day and age.
Can’t get enough statistics? Check out our blog on All the Responsive Web Design Statistics You Need.
Sources: Search Engine Watch, Lead Web Designs, HubSpot, CMO