A native of Orange County, Rachel has immersed herself in the written word and has a special passion for 19th Century British Literature and the writing of Charles Dickens. She earned a BS in Management from Boston College and holds a Master of Arts in English from CSU, Long Beach. Today, she is obsessed with creating written content to inform, educate, connect, and persuade in the online world. She has written everything from eBooks, to White Papers, to Blogs, to Articles, to Infographics to Style Guides. Her special interests are SEO, social media, and the online user experience.
Outside of writing, reading, editing, and communicating online, Rachel spends her time quilting, cycling, baking, and sharing the latest cat memes with her husband. She enjoys her taxidermy chipmunk in cowgirl costume, cooking and eating vegetarian food, and all types of movies. When not at work, she is often out walking in her neighborhood to check out the newest restaurant.
Awards & Community Involvement
- SDBJ Leaders of Influence in Advertising, PR & Marketing 2023 Honoree
Rachel’s Latest Blog Posts
B2B marketing: An overview of off-page SEO tactics
B2B marketing strategies that convert
An overview of GA4 for B2B marketers
How to craft a B2B digital marketing strategy to generate leads
What It’s Like to Work with Our B2B Web Design Agency: A Client’s Perspective
Repurposing Your B2B Content – When & How to Do It
5 Great B2B Content Marketing Examples
Holiday Marketing Ideas for B2B Brands
7 Things You Must Do Before Changing Marketing Platforms
How to Create a B2B Content Strategy
What Are the Top B2B Marketing Best Practices?
7 Strategies to Grow Your Business with B2B Marketing
Old, Outdated Content Marketing Tactics We Wish Would Disappear
B2B Content Marketing Practices that Work
10 Stats to Consider When Building a B2B Content Marketing Strategy
What Works on Social Media for B2B Companies?
What to Cut and What to Keep in Your Marketing Strategy
10 Tips to Generate Content Your Audience Will Devour
What to Include in Your B2B Content Marketing Strategy
How to Create a Human Connection with B2B Digital Marketing
To Share, or Not to Share? Should My B2B Company Use Social Media?
B2B Content Marketing Activities You Should Be Doing Now
How 2020 Changed B2B Marketing
B2B Marketing Strategies and Trends for 2021
5 Quick Tips to Promote Your Next Webinar
A Two Minute Overview of B2B Content Marketing
What to Include on Your B2B Content Calendar
When One = Four: How to Craft an Efficient B2B Content Marketing Plan
A Foundation for Getting Started with B2B Content Marketing
What Successful B2B Content Marketing Strategies Have in Common
Streamline Content Creation with an Editorial Calendar That Works Hard
Create a B2B Website Design to Support Content Marketing Efforts
Providing Value: What to Cover in a B2B Email Newsletter
Tips to Promote Thought Leadership Content On & Off a B2B Website
Evaluating What Works in Your B2B Content Marketing
Embracing Emotion in B2B Marketing
4 Basic Steps to Creating Engaging Content
7 B2B Marketing Strategies to Build Brand Awareness
Is Your Marketing Team a Cost Center or a Revenue Center?
B2B Content Marketing Simplified: What You Need to Know
B2B Marketing Do’s and Don’ts for Attracting Leads
What to Outsource to a B2B Agency & What to Keep In-House
How to Write Copy to Engage Readers & Search Engines
What Is Thought Leadership Content (& How to Craft It)
Creative B2B Marketing Tips to Refresh a Tired Strategy
Tips to Grow Your Content Marketing Success in 2019
How to Determine the Success of Your Content Marketing Strategy
Get More Mileage Out of Your Content Pieces
Top Tools for B2B Marketers
4 Ways to Provide Value with B2B Content
3 Surprising Spots for Blog Inspiration
B2B Blogging Trends We Expect to Die Out
What Is Page Speed & How Does It Impact My B2B Website?
B2B Blogging Tips to Create Articles Your Audience Can’t Resist
Less Is More with Social Media for B2B
Critical Considerations for a B2B Content Marketing Strategy
Evaluate Your B2B Marketing Strategy with 5 Simple Questions
Maximize B2B Website Retargeting with Content
Google Analytics Part 2: Digging Deeper into Key Metrics
Google Analytics Part 1: An Introduction for New Users
Reach a New Audience with Paid Social Campaigns
How to Build an Editorial Calendar that Gets Results
7 B2B Companies Rocking Content Marketing
B2B Content Marketing Statistics to Convince Your Boss
Content Marketing: Building + Executing Your Strategy
Setting Content Goals: What You Need to Know
Marketing & SEO: A Winning Duo
10 Websites We Are Thankful For (A Review)
Craft the Perfect Guest Blog Pitch
What Is Guest Blogging & Why Do It?
Learn What Clients Want with Two Google Analytics Reports
10 Things I Learned at Social Media Marketing World
How to Create Irresistible Content
Web Content Accessibility for Users with Varying Abilities
The Only B2B Marketing Stats You Care About
Top 10 Places to Visit in San Diego This Holiday Season
Why Bother with a Content Marketing Plan?
What a Successful B2B Content Marketing Plan Looks Like
