Optimized H1 website design services

Continuously test your website forms

Before we even get out of the gate, someone at your company needs to constantly check all website forms to ensure they are working. At the very least, this should be done monthly if not weekly or daily depending on the number of website visitors, conversions, and CTAs on your SaaS website.

Check your junk email folder

Even if the forms are working properly, we have many clients and even Bop Design ourselves that see legitimate form completions go to our junk folder. Try working with your IT department or consultant to ensure that all form email addresses are marked safe. Even after you do that, some can still go to junk. Check your junk folder at least once a day to ensure that no quality leads ae be squandered.

Respond to leads within 1 business day

I state this all the time to clients and internally, all leads should be responded to within 1 business day. Typically, you want to reply within an hour. This is important because if you attain the “first mover advantage” in the sales discussion, you can dictate the conversation with the prospect. The prospect is using your SaaS solution as the standard—asking questions to competitors about the features and benefits your software has. You lead the sales discussion rather than being reactive to the questions being prompted by a competitor leading the conversation.

Every email communication should contain thought leadership content

As you nurture a lead, loom at each email conversation as an opportunity to better strengthen your SaaS solutions’ credibility. Each email should contain a blog entry, a case study, a third-party article about your solution, a reference or testimonial, etc. Always be reminding your client why your B2B SaaS solution is the best for their specific needs.

Use phone, email, Zoom & direct mail to nurture leads

90% of lead nurturing is via digital communication. However, mix it up from time to time with phone and direct mail. A direct mail card with a professionally designed printed SaaS buyer’s guide can separate you from the pack. A check-in call from time to time can help strengthen the relationship. Remember that the prospect will look at the greatest preview of customer service after the sale is your service and thoughtfulness during the sale.

Offer incentives to expedite commitment

It can be viewed cliché but incentives can help a prospect commit. If there is a discount or other incentive to get a prospect to commit by a certain time, this can help shorten the sales cycle and get you the sales quicker. B2B SaaS sales cycles can vary from weeks to years but brainstorm internally on what you can offer of value to get the client to be more decisive.