Online Marketing Services for San Diego Businesses
The following are just a few San Diego internet marketing solutions that Bop Design offers for local, small businesses:
Your website serves as a gateway to new customers. Many prospective customers will view your website before they ever meet you. Is your current website resonating with your ideal customer? Our San Diego web design services help small businesses to present themselves in the best light. The Bop Design team helps identify the customer segments your website needs to communicate to, and then leads these visitors through their website journey. The overall objective of a website is conversion- a visitor contacting you to begin a relationship.
Learn more about our San Diego website design services.
Web development refers to the backend programming that ensures your firm’s website functions properly. Many San Diego web design firms outsource or offshore their web development. At Bop Design, the web development team is full-time Bop Design staff. The web design and web development teams work in concert to create a website that resonates with your target market and is developed according to most current website development standards.
Learn more about our San Diego web development services.
A company’s logo serves as a visual ambassador and acts as the foundation for the “look and feel” of all marketing communications. Bop Design designs logos and marketing materials that will resonate with your target market. As a San Diego small business, it is critical you make an impactful first impression with a prospective customer. Bop Design will give you the visual foundation to build relationships in San Diego and beyond.
Learn more about our San Diego graphic design services.
Almost all businesses in San Diego fall into the small business category. As your firm competes with other small businesses, it’s typically advantageous to appear larger than you are. By appearing larger, your firm appears more established, capable and trustworthy. Marketing materials such as a brochure, direct mail, sales kit, etc. help your firm appear accomplished and differentiate your firm from the many San Diego small businesses that do not have any marketing materials.
Learn more about our San Diego marketing materials design services.
With a multitude of small businesses in San Diego, it is important that your firm differentiates itself. A logo sets the tone and alludes to your firm’s capabilities. A logo will serve as the foundation for the design of a website, marketing materials, social media platforms, etc. It is important to allocate the time and resources to find a logo designer in San Diego that knows the elements of effective logo design.
Learn more about our San Diego logo design services.
Many people mistake branding as just the “look and feel” of your marketing materials. Branding is all about determining what makes your firm relative to the competition – your Unique Value Proposition. As a small business in San Diego, you’re one of many. How can you set your firm apart and attract your ideal client?
Learn more about our San Diego branding services.
Once your business has built a credible and compelling website that will convert leads, the next step is ensuring your website is prominent on major search engines like Google, Bing and Yahoo! Bop Design’s team of of seasoned, San Diego SEO consultants deliver comprehensive search engine optimization strategies to increase your site’s visibility for the keywords an ideal customer is searching for.
Learn more about our San Diego SEO services.
Most people mistakenly think that marketing is advertising. Advertising is actually a marketing tactic, just as a website, social media or email is a marketing tactic. There are numerous ad agencies in San Diego but Bop Design sets itself apart by focusing on B2B marketing, lead generation and lead nurturing. The term “ad agency” typically means marketing agency focusing on all facets of the client acquisition process.
Learn more about our San Diego advertising agency services.
San Diego is the home of some of the world’s most innovative companies. It is important to position your brand as innovative and cutting edge. An excellent way to position your firm as state-of-the-art is by having a mobile website. With mobile increasingly becoming the norm for web browsing, an effective mobile website design will help prospects and customers browse your website from a smart phone or tablet.
Learn more about our San Diego mobile website design services.
From 6 Degrees to the San Diego Chamber of Commerce to ProVisors, there is are a multitude of networking events in San Diego. As you meet potential business connections, your business card is a critical component in establishing a strong first impression.
Learn more about our San Diego business card design services.
PPC (pay-per-click) is an effective way to drive immediate ideal traffic to your website. It is important to build landing pages for each San Diego Pay Per Click campaign. Bop Design will design landing pages that include a “call to action,” with the primary objective being engagement with your firm.
Learn more about our San Diego PPC advertising solutions.
Most web searchers use geo-targeted keywords to search for a need. Keywords such as “San Diego Web Design” or “San Diego Accounting Firm.” The most critical component in becoming prominent for geo-targeted searches is content. Bop Design will help your firm create content that engages the San Diego business community.
Learn more about our San Diego content marketing solutions.
There are hundreds of thousands of businesses in San Diego County. How can your firm stand out from the crowd? Bop Design will help your firm dramatically differentiate itself from the pack in the sales and marketing process. The sales and marketing process is where your firm builds a case to a prospective customer. Various marketing tools help build a strong case and allow a prospect to feel at ease in hiring your firm. One of the most important marketing tools is a brochure. A brochure is a “must have” for any B2B firm.
Learn more about our San Diego brochure design services.
Prospective customers can be judgmental about the visual presentation of a company …what is your current branding saying about your firm? As a San Diego business, the competition is fierce and a firm must use every available tactic to differentiate. A key differentiator is graphic design – the visual representation of your brand. At Bop Design, we can address all marketing platforms to ensure your branding is saying the right things. Graphic design focuses on a cohesive look among your firm’s logo, website, brochure, etc. Consistent graphic design is important in projecting a professional, unified brand to your market.
Learn more about our San Diego graphic design services.
Search engines value one thing above all else: CONTENT! A company blog is an excellent way to continuously add keyword-rich content to your firm’s website. Since most San Diego businesses are small, a blog is an excellent way to compete with the major firms. Blogs are supposed to be more conversational than traditional marketing copy – most established firms are wary of having informal conversations with website visitors. A blog puts a San Diego small business at a distinct advantage over a large firm that typically needs to gain levels of approval for any posted blog content.
Learn more about our San Diego blog management services.
Believe it or not, people still read! It is critical that your firm’s marketing copy is benefit-oriented and consistent. As a San Diego firm, you will employ various marketing tools to attract and retain clients. All marketing tools include copywriting. From your firm’s website to a brochure to social media platforms, copywriting plays a critical role in building credibility with your target market.
Learn more about our San Diego copywriting services.
The San Diego networking scene is vibrant and as a small business, a firm must be active in the multitude of professional networking groups available. As you network and collect business cards, how do you stay “top of mind” and successfully nurture a lead from a networking contact to a viable business opportunity? One effective lead nurturing tool is email marketing. A periodic email newsletter helps position your firm as a thought leader and is an excellent way to remain in a prospect’s consciousness.
Learn more about our San Diego email marketing services.
Social media marketing is an effective way to establish your firm as a thought leader and innovator in your industry. Bop Design will identify appropriate social media channels for you to market your firm. Facebook, LinkedIn and Twitter are the usual suspects, but there are many industry-specific social media platforms that can serve as valuable lead generation tools.
Learn more about our San Diego social media marketing services.
Small businesses are the driving force of San Diego’s economy, representing more than 70,000 businesses (approximately 92 percent of all businesses in the City) and about half of San Diego’s job growth since 1991.
San Diego small businesses usually have two options when searching for internet marketing services- a freelance specialist or a high priced ad agency. Bop Design recognized the need among San Diego small businesses for an outsourced internet marketing department. Most small businesses have an internal sales department, but no marketing department focused on generating leads for the sales department.
Bop Design serves as this outsourced internet marketing department for San Diego small businesses. We help a small business determine their ideal customer, unique value proposition and develop a strategy to generate new ideal customer leads.
From Carlsbad to downtown San Diego, Chula Vista to UTC, Poway to Del Mar, small businesses all over San Diego County now have a viable online marketing solution for their small business. The solution is Bop Design.