Affordable Web Design and Development Services for Small Businesses

Effective web design & development

Effective web design and development is a critical component of any small business marketing strategy. A compelling website design and content strategy will help nurture a lead from a general inquiry to a specific opportunity to a current client. An effective website design will allow a visitor to navigate your site intuitively and quickly – finding information in the least number of clicks. The overall objective of web design is conversion – a visitor taking a desired action.

What a website means for your business

For a small business, your website is the centerpiece of your marketing efforts. A well-planned website will serve as an effective credibility piece, speak to your ideal customer and generate new leads.

Many times prospects will see your website before they ever meet you. Is your current website holding a visitor’s attention? Are they finding the information they need? Is your company demonstrating thought leadership in your industry? These are all critical questions because a website can often be a lead repellent rather than a lead generator.

Reaching your full potential

Developing an effective website isn’t an easy undertaking. A well-planned website requires a team of professionals–web designer, web developer, content strategist, copywriter, and SEO expert—in order to reach its full potential. Bop Design employs experts in all these areas, generating beautiful work in concert.

Unlike freelance creatives, Bop Design keeps web design and web development separate. Would you hire the guy who built your house do the interior design? No way! It’s the same idea here. Our designers focus on the front end user interface, usability and overall look and feel. Our developers focus on the back end programming, cross-browser compatibility and quality assurance.

Website Usability

User Interface Design directly influences the usability of any website. Having an aesthetically pleasing site does not necessarily translate into a website that can be read, retained, and navigated efficiently. The design team focuses on building websites that streamline content and feature efficient navigation—the most content with the least amount of clicks—so your brand message gets across quicker and clearer.

Planning with success in mind

Our development team makes sure the website is lightweight, easily expandable and W3C compliant. Lightweight, so that search engines can easily crawl the site’s information and keywords. Our websites are easily expandable, so that you can integrate more functionality down the road with no issues. Bop Design’s development team builds each website with the most recent standards set by the World Wide Web Consortium (W3C) to ensure that your website can last for years to come and grow with your business.

The following are just a web design & development services that Bop Design offers businesses:

• Mobile Website Design
• Web Development
• Responsive Web Design