iNPD Center is a consulting firm that helps technology companies create repeatable processes for launching successful new products. The iNPD team guides companies away from building “me too” products. Instead, iNPD shows its clients how to understand their target markets and create valuable solutions for that market.
iNPD came to Bop Design in need of a new website to attract and retain ideal clients. The goal was to first enhance iNPD’s image of expertise. Equally important to the design, however, was the content. Since iNPD Center website is meant to be a valuable information resource for prospective clients, the content needed to be presented in an easily-digestible manner. The website design also needed to be SEO-friendly to increase iNPD’s online visibility.
Bop created a unique, professional website design that communicates iNPD’s high tech expertise. Because the website is content-heavy, the design was created to handle a large amount of text on each page. The new iNPD website serves as a solid foundation for the firm’s expanding marketing efforts.