Because Bop Design is 51% owned, controlled, and managed by a woman, Creative Principal Kara Jensen, we applied to be a WBENC-Certified Women’s Business Enterprise. We are happy to announce that we are officially WBENC certified! Here are a few reasons we are proud of this elite certification and what it means to Bop Design…
Embrace Women Leaders
Bop Design encourages and empowers women to lead departments and project initiatives. 75% of leadership roles at Bop Design are occupied by women. From content marketing to brand and content strategy to web development, all are led by a woman. We are happy to say that we are not only woman-owned but women leadership trickles down to all facets of the organization. There are still plenty of men in leadership roles and gender does not play any factor in hiring or promotion. However, we are proud of the fact that women play a vital leadership role in the growth of Bop Design.
Access to New Business Opportunities
WBENC certification helps Bop Design differentiate in the traditionally “Mad Men” agency world. It also helps open up new opportunities with enterprise-level corporations and government agencies that are committed to business and contracting with women-owned businesses.
Design Is What Differentiates Us
As the co-founder of Bop Design and Business Principal, it was tough to deem myself Mr. 49%. But that is really the case here at Bop Design. Our reputation is positive and continues to grow due to Kara’s creative direction. We are defined by our client websites and lead generation results, and Kara is the one who makes that happen.
I believe one of the main reasons Bop Design has become one of the top B2B marketing agencies in the world is because we are women-run with Kara at the helm.