Kara Jensen


Kara Jensen is creative—you can tell because it says so right in her title. At Bop Design, she pours all that creativity into the conception and art direction of client marketing initiatives. Dedicated to communicating each client’s unique business value, Kara forges connections with target markets through strategic design and high-impact marketing concepts.

Kara has decades of experience designing marketing communications for corporations and non-profits. Prior to Bop Design, she spent several years at LPL Financial, designing materials and implementing brand strategies for the corporate office and its financial advisors. Kara also spent three years as marketing communications director for Windsor Capital, developing campaigns, advertisements and websites that improved the company’s performance.

Dispelling the myth that someone can be too cool for school, Kara holds dual degrees from The College of New Jersey—a BFA in graphic design and a BA in marketing.


Awards & Community Involvement

  • SDBJ Leaders of Influence in Advertising, PR & Marketing 2023 Honoree
  • 2018 SDBJ Most Admired CEO Nominee
  • 2017 SDBJ Business Woman of the Year Finalist
  • Vistage Member (2010 – 2014)
  • San Diego Hunger Coaltion Board Member (2011 to 2013)
  • 2013 & 2011 SDBJ “Women Who Mean Business Award” Nominee
  • 2013 Athena Pinnacle Award Nominee
  • 2013 SD Magazine Women Who Move the City Nominee
  • 2012 YWCA Tribute to Women in Industry Honoree
  • 2012 SDDT Women of Influence Honoree

Kara’s Latest Blog Posts

The top marketing priorities for B2B software firms

Top Marketing Priorities for B2B SaaS Firms

2024 website design trends

7 B2B Website Design Trends to Look For in 2024

The Ultimate Guide to B2B Website Design: Top Strategies for Unbeatable Results

B2B website design guide to rockstar websites|Laserfiche website design example|B2B web design for Outcome Security|Website design for ClickUp|Asana website design example|Qualio web design for homepage|Website design for Eclipse|The Segment website homepage|The homepage of the Greenfly website

B2B Website Design: The Comprehensive Guide to Rockstar Websites

8 B2B Website Design Trends for 2023

Creating Content for All Stages of the B2B Buyer’s Journey

Commonly Asked Questions on B2B Website Design

Is Your B2B Web Design Effective? Here’s How to Tell

Leadership Series: How to Make Better Decisions, Faster

A 3-Step Guide for Leading a Successful B2B Rebrand

Leadership Series: How to Run an Effective Meeting

Leadership Series: How To Handle Difficult Conversations

What It Means to Be a Women-Owned Business and WBENC Certified

Why B2B Web Design and Rebranding Projects Are Emotional (& What to Do About It)

Leadership Series: How to Delegate and Provide Feedback Effectively

How to Attract & Retain a Diverse Group of Talent

3 Tips to Innovate Your B2B Marketing

Tips to Make Your B2B Thought Leadership Stand Out

How to Win with the New B2B Hybrid Work Environment

4 Tips to Audit Your B2B Marketing Strategy

5 SEO Tips for Video Marketing

How Design Impacts Your Bottom Line and Why Everyone in Your Company Should Care About It

3 B2B Website Must-Haves for 2021

B2B Website Checklist to Maximize CRO

5 Tips to Leverage Your Website During COVID

How to Find a B2B Marketing Agency to Achieve Your Goals

The Future of B2B Marketing: Critical Skills to Master

Tips to Create a Cohesive B2B Brand

Easy Tips to Incorporate Video into Your B2B Website

The Top Elements of Effective B2B Web Design

A CEO’s Guide to a B2B Website Design Project

5 Work/Life Balance Tips for Marketers & Creatives

What Is Content Marketing & What Will It Cost Me?

4 Rules for Picking the Perfect Logo for Your B2B Firm

3 Pillars of a Successful B2B Brand

Key B2B Website Design Trends for 2019

A Content Overview for Subject Matter Experts

A 5-Step Process to Refine Your Brand Story

Essential Tips to Prepare for a Website Launch

How to Determine B2B Website Objectives

What Topics Do Your Prospects Want to See?

How to Leverage Surveys to Improve Your B2B Marketing

Custom B2B Web Design vs. Template Websites (Pros vs. Cons)

Why Does Great Web Design Take So Long?

3 Tips for Using Motion + Animation in Your B2B Website Design

Stock Photography: Picking the Right Photos & Giving Feedback

A Behind the Scenes Look at Web Design for B2B Companies

B2C vs B2B Marketing: Is It All the Same?

Tips to Make Your B2B Website Design Lead Centric

3 Tips to Refresh a Lackluster Marketing Strategy

A Look Back & a Look Ahead for B2B Marketing

B2B Website Design Trends: Friends or Foes?

Scary B2B Marketing Mistakes & How to Avoid Them

Important Decisions You Must Make While Redesigning a B2B Website

5 Reasons Why Your B2B Website Isn’t Getting Done on Time

When to Use Stock Photos on Your B2B Website

How to Make the Most of Your Trade Show Investment

3 SaaS Companies that Understand Branding

Cool Content Marketing Ideas for Tech Firms

Questions to Ask Before Designing a New B2B Website

Drive Leads with Six Critical Web Design Elements

11 Essential Web Design Terms & Definitions

What Every SaaS Website Needs to Have

Digital Marketing & Usability: Critical Considerations

Marketing Initiatives: When Sales Should Give Feedback

Content Planning Basics

7 Questions to Ask Before Choosing a WordPress Hosting Company

Mobile-Minded Design for Websites

WordPress Websites: Are They Secure?

Capture Website Leads Using These 3 Easy Methods

10 Minute Intro to B2B Digital Marketing

Three Things Your New Web Design Absolutely Must Do

Does Your Web Design Fit with Your Brand?

How Web Design Evolved in 2016: Simplify or Perish

How to Securely Host Your Website, Email and DNS

The Essential B2B Marketing Mix

7 Web Design Best Practices

4 Simple Mistakes to Avoid in B2B Web Design

5 Things a B2B Website Must Have

Considering a New Web Design? Check Out These Stats First

What’s the Story with SEO?

Does Your Website Stink?

Race to the White House: Website Showdown

How to Create an Effective Digital Brochure

Web Design Basics for Non-Marketers: What You Need to Know Before Starting a Website Project

7 Web Design Trends That Died in 2015

5 Branding Sins

4 Reasons to Use WordPress in Your Website Design

Why Website Design Is Still Important

Make It Live: Tips to Speed Up a Website Launch

Winning B2B Web Designs

4 Tips for a Consistent B2B Brand

What Your B2B Web Design Says About Your Firm

Logo Design

Anatomy of a Great B2B Logo Design

10 Do’s and Don’ts of B2B Branding

A Glossary of Key Branding Terms

Responsive Web Design & Google

Why You Can’t Afford to Ignore Your Tagline

Designing for Conversion: Where Form and Function Collide

Build Credibility on Your Homepage in 5 Seconds Or Less

How To Choose a Logo

Avoid the Boring: Naming Your B2B Brand

What Makes a B2B Brand?

New Website Launch: Nth Generation

Why Variety is the Key to Successful Calls to Action

Critical Elements to a B2B Website That Converts

Balancing Your Reader’s Knowledge When Blogging

From Fitness Website To Full-On Lifestyle Brand

Boost Your Medical Website Design With Before & After Photos

What Is Influencer Marketing and How Can It Help Your Brand?

4 Ways to Improve Your Customers’ Website Experience

New Website Launch: Revolution Landscape

What to Expect During the Website Redesign Process

New Website Launch: The 200% Company

8 Things That Make Your Website Feel Old

Ditch the M.dot – Why You Need A Responsive Website

5 Emergency Parachutes to Deploy When Your Website Drops in the Rankings

Flat vs. Skeuomorphism Design: Which to Choose?

How to Trust Your Design Team

New Bop Resource: Web Developer Terminology Defined

New Website and Branding Design: TencerSherman LLP

How to Protect Your B2B Brand Through Trademark Law

New Website Design: First Associates

Tips for Creating Safe Passwords

3 Plugins to Help Clean Up Your WordPress Backend

The Internet Loves Typography and Internet Explorer. Or, Most Popular Bop Blog Posts of 2013

7 Marketing Resolutions for 2014

How To Avoid A Rap Genius Google Fail

Think You Don’t Have a Brand? WRONG! Why B2B Businesses Need Great Branding

New Website and Logo Design: Gallman Consulting Group

New Bop White Paper: Working With Creative Teams

The 5 W’s of Direct Mail Marketing Success

The Best and Worst of NFL Logos

What the Healthcare.gov Launch Says About Website Security

How to Choose the Right Images for Your Website

What Is the “Look and Feel” of a Website? And Why It’s Important

The Race for the Best Homepage: San Diego Mayoral Candidates Edition

New Website Design: NexxCom Wireless

Why You Should Update Your Web Design Before You Even Think About SEO

How I Mean Business

How To Avoid Website Crashes (And Damage Control for if It Does)

The Importance of the Backend

A Lesson from Apple: Presenting Your Brand

Avoid These Mistakes When Naming Your Business

B2B Confidential: Why Is Web Design So Expensive*?

New Website Development: DIY Publishing Platform Versus Agency

4 Tips for Outstanding Business Card Design

6 Rookie Mistakes That Ruin Your Website Redesign

Internet vs. the World Wide Web: What’s the Difference?

Keep Visitors Engaged On Your Website

Parallax Website Design

Why B2B Companies Are Jumping on Infographics Bandwagon

Build Your Brand with a Well-Crafted Logo

What You Need to Know About Print Design Terminology

Why WordPress Beats Joomla and Drupal

Should You Have a Mobile Website?

WordPress: The Little CMS that Could

To Flash or Not to Flash: That is the Question

What Is Typography?

Website Objectives vs. Personal Preferences

The Importance of W3C Standards

Tips for Working with Website Developers

There’s No Such Thing as a “Perfect” Website

The Future of Print Design

Universal Touch Navigation is Coming!

What Should I Highlight on My Home Page?

Top 5 Tips for Hiring a Designer

WordPress: More Than Just a Template Platform

Four Ways to Cut Down on Spam

Infographics Are Changing the Ways Businesses Communicate

Seven Steps for Working With a Graphic Designer

The Future of Office Design

Minimal Website Design: What to Expect

Browser Cookies

The Secret’s Out on Pinterest’s Boards

Is Telecommuting Right for Your Business?

How Much Print Marketing Collateral Do You Need?

Bop Design Yellow – 2013 Trends

Making Internet Explorer 8 Behave in 2013

5 Web Design Trends to Watch in 2013

Choosing a Secure Password for Your Internet Accounts

The Pros and Cons of Allowing Blog Comments

The Elements of Effective Brochure Design

Looking for a New Hosting Provider?

Don’t Know Where to Start Marketing? Start Here.

New Mobile Apps to Check Out – WordPress, Chrome and Facebook

Mobile Website vs. Mobile App

2012 Website Olympics

The Bop Design 2012 Website Olympics

When Is The Best Time To Launch a New WordPress Website?

WordPress 3.4 Update

Five Tips to Make Managing Projects Easier

Why Strategy Means More Than You Think

WordCamp Orange County 2012

5 Tips for a Successful Business Card Design

Top 8 Firefox Add-Ons for Web Development

Current Screen Resolution & Internet Browser Trends

On the Topic of Size: Exploration of Large Type and Design in Websites

Why Have A Mobile Version Of Your Website?

IE7, still worth developing for?

The Importance of the Creative Call and Design Brief

5 Attributes of An Effective Logo

Handiest WordPress Plugins

Why Use a Modern Web Browser?

The Importance of User Experience in Website Design

Generating Content For A Successful Website Design

Why Is WordPress So Awesome?

How Steve Jobs Revolutionized Website Design

Keeping Screen Resolution in Mind when Designing a Website

Why Website Design is Important

The Web Browser Wars

White Space is Good Space…

W3C Validation – What is it and does it matter?

In case you haven’t heard, don’t use IE6 anymore

The Art of Attraction

The Future of Flash

Is Print Dead? Variety is Key to Reaching Your Audience