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Communicating With Your Followers

Are you sending out regular social media updates but not seeing an increase in followers?  It might have something to do with the content you are sending.  The following are a few tips to improve communication with your social media followers. Do your messages tend to be a little self-centered? Many people fall into a.

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Guest Post by Shawn Dennison: Video in Business

As business owners, we are always looking for new ways to market our companies. When a potential customer searches the Internet looking for a service, what is going to make your company stand out from the rest? You need to articulate your brand and make an impression — quickly. One of the best ways of.

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Guest Blog by V Group: Learning to Thrive in a Signcentric Society

V Group Helps San Diego Small Businesses Get Noticed Imagine a world without signs. The favorite corner coffee shop would remain a mystery. That delicious neighborhood deli would never be discovered. The unique boutique tucked away in a foreign city among a sea of retailers would be lost forever. The savory brew sampled from a.

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Selecting a Typeface for your Website

Typography is, unfortunately, becoming a lost art. With a vast ocean of new typefaces to choose from and new typefaces being created everyday, it seems as if many people simply get discouraged and choose the first font they think might work. In fact, there are a few easy things to keep in mind when researching.

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Guest Blog by Jack Berkman: B2B PR with the Rise of Digital Media

The widespread growth of the Internet and social networking platforms has created a dramatic shift in how B2B companies need to think about their PR strategy. While a glossy cover story in a widely read trade magazine can certainly be a great accomplishment, the question today is whether or not it is getting enough eyeballs.

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White Space is Good Space…

When I present design concepts to a client, whether it is a website, brochure or business card, clients are often tempted to fill up the white space to communicate something about their company. Everyone knows what I’m talking about. There may be some unutilized space on the top right corner of the website and you.

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Beware of SEO Snake Oil Salesmen

There is much confusion among business owners regarding SEO guarantees. Many business owners want some sort of guarantee that their site will rise the search rankings if they allocate money to SEO. It makes sense. If you are allocating thousands of dollars a month to SEO, you want an assurance that the dollars will generate.

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Guest Blog by Tom Gable: In Crisis PR, Consider the Half-Life of a Tweet or Comment

How quickly to respond to negative blogs and comments? Gable PR had a recent experience with a client that announced progress with a controversial technology for drug discovery. We anticipated feedback and had assembled an extensive array of data, links and citations for outside validation. Unfortunately, we soon found ourselves in an imbroglio that went.

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Guest Blog by IES: Trends in HR Outsourcing for Small Business

A recent survey, conducted by The Economist Intelligence Unit, found that senior executives around the world rated their HR departments as the worst performing of all their business functions. Being bogged down with administrative tasks, HR executives don’t have time to look at the big picture and work toward the goals of the company. In.