The widespread growth of the Internet and social networking platforms has created a dramatic shift in how B2B companies need to think about their PR strategy. While a glossy cover story in a widely read trade magazine can certainly be a great accomplishment, the question today is whether or not it is getting enough eyeballs.
When I present design concepts to a client, whether it is a website, brochure or business card, clients are often tempted to fill up the white space to communicate something about their company. Everyone knows what I’m talking about. There may be some unutilized space on the top right corner of the website and you.
A few months ago, an entrepreneur approached us with a very typical problem that we have seen happen many times. His project was within budget (so he thought) but far from complete after 6 months of time and effort. So, although he thought it was within budget, the fact was that for the money spent.
There is much confusion among business owners regarding SEO guarantees. Many business owners want some sort of guarantee that their site will rise the search rankings if they allocate money to SEO. It makes sense. If you are allocating thousands of dollars a month to SEO, you want an assurance that the dollars will generate.
How quickly to respond to negative blogs and comments? Gable PR had a recent experience with a client that announced progress with a controversial technology for drug discovery. We anticipated feedback and had assembled an extensive array of data, links and citations for outside validation. Unfortunately, we soon found ourselves in an imbroglio that went.
A recent survey, conducted by The Economist Intelligence Unit, found that senior executives around the world rated their HR departments as the worst performing of all their business functions. Being bogged down with administrative tasks, HR executives don’t have time to look at the big picture and work toward the goals of the company. In.
Ok, I may be overdramatizing this a bit, but I’m no longer a believer that the press release is the primary way most companies can generate good, positive PR. The reason is simple – no one’s reading them anymore! Here’s why: press releases used to work well when PR firms or in-house marketing folks would.
Social media marketing has revolutionized the way many of us market our businesses. These platforms let us easily connect and share with clients, find new prospects and become thought leaders in our industry. Social media marketing isn’t a one-way communication platform. These platforms, like Yelp and Google Places, have also provided clients with an opportunity.
As an agency owner, you can attract your ideal “A” clients even in a tough economy with a little planning and creative visualization. When times are tight, it can be tough to turn down opportunities that would bring immediate financial benefit, but might not be a good fit for your business in the long term..
There you sit, sipping your third cup of coffee, just waiting for an innovative blog topic to pop into your brain. You can feel the pressure mounting…it’s been days and you need to put something together by the end of the day. Most bloggers have experienced a frustrating writing moment like this, which I refer.