Most small businesses owners have a fear of a variety of governmental agencies. Often, this fear is warranted because most of you do not really know, positively, what is expected of you by those agencies. That leaves you with the fear of the government “catching” you for having done something wrong or just not having.
For those who have never heard of the the World Wide Web Consortium (W3C), they are an international community where member organizations, a full-time staff and the public work together to develop Web standards. The W3C is lead by Tim Berners-Lee (the guy who invented the World Wide Web) and CEO Jeffrey Jaffe. They develop.
Before you launch an SEO strategy, it’s important to take a step back and analyze the keywords being targeted. The keywords you target are critical to the success, or failure, of your SEO strategy. Assuming you have an existing website, the first step is to check the effectiveness of your keywords. The following are a.
As a small business employs a marketing plan to generate new leads, it is important to continuously measure ROI. There are various lead generation tactics a business can employ- networking, email prospecting, web marketing, direct mail, cold calling, etc. A business owner must view their tactical plan like a financial portfolio, with returns being regularly.
Social media marketing has revolutionized the way we market our company’s product or services. Businesses of all sizes are utilizing robust social media tools such as Facebook, Twitter, LinkedIn, Quora, etc… to build online communities and strengthen relationships. Most of us are aware of the positive effects that social media marketing can have on our.
On August 27, 2001, the sixth version of a web browser called Internet Explorer (IE6) was released by Microsoft. In 2002 and 2003, at least 90% of all computers surfing the web were using IE6. IE6 was a great web browser… for its time. Even though it achieved market dominance and was extremely popular among.
How Looks Play a Role in Attracting Your Ideal Client: One can’t deny that when it comes to dating, looking good and being confident is key to attracting a mate. People are inherently visual – they make an immediate judgment based on your appearance before they even have a conversation with you. If a good.
In the last three years, I have spent two to three nights a week at various networking events in town. Because my ideal customer is a small business decision maker interested in outsourced marketing resources, local networking events are an excellent venue for face-time with decision makers and relationship building. A key lesson I have.
As a start-up business, paying for Public Relations services can be cost prohibitive. In general, a good PR agency can start at $2k a month. Many people think of PR as “free advertising” but it really requires time and effort to position your business as a thought leader. When you hire a PR agency you.
In Malcolm Gladwell’s book, “The Tipping Point,” he discusses connectors. Connectors are the people who “link us up with the world … people with a special gift for bringing the world together.” They are “a handful of people with a truly extraordinary knack [… for] making friends and acquaintances.” As entrepreneurs we are required to.