How quickly to respond to negative blogs and comments? Gable PR had a recent experience with a client that announced progress with a controversial technology for drug discovery. We anticipated feedback and had assembled an extensive array of data, links and citations for outside validation. Unfortunately, we soon found ourselves in an imbroglio that went.
A recent survey, conducted by The Economist Intelligence Unit, found that senior executives around the world rated their HR departments as the worst performing of all their business functions. Being bogged down with administrative tasks, HR executives don’t have time to look at the big picture and work toward the goals of the company. In.
Ok, I may be overdramatizing this a bit, but I’m no longer a believer that the press release is the primary way most companies can generate good, positive PR. The reason is simple – no one’s reading them anymore! Here’s why: press releases used to work well when PR firms or in-house marketing folks would.
Social media marketing has revolutionized the way many of us market our businesses. These platforms let us easily connect and share with clients, find new prospects and become thought leaders in our industry. Social media marketing isn’t a one-way communication platform. These platforms, like Yelp and Google Places, have also provided clients with an opportunity.
As an agency owner, you can attract your ideal “A” clients even in a tough economy with a little planning and creative visualization. When times are tight, it can be tough to turn down opportunities that would bring immediate financial benefit, but might not be a good fit for your business in the long term..
There you sit, sipping your third cup of coffee, just waiting for an innovative blog topic to pop into your brain. You can feel the pressure mounting…it’s been days and you need to put something together by the end of the day. Most bloggers have experienced a frustrating writing moment like this, which I refer.
Most small businesses owners have a fear of a variety of governmental agencies. Often, this fear is warranted because most of you do not really know, positively, what is expected of you by those agencies. That leaves you with the fear of the government “catching” you for having done something wrong or just not having.
For those who have never heard of the the World Wide Web Consortium (W3C), they are an international community where member organizations, a full-time staff and the public work together to develop Web standards. The W3C is lead by Tim Berners-Lee (the guy who invented the World Wide Web) and CEO Jeffrey Jaffe. They develop.
Before you launch an SEO strategy, it’s important to take a step back and analyze the keywords being targeted. The keywords you target are critical to the success, or failure, of your SEO strategy. Assuming you have an existing website, the first step is to check the effectiveness of your keywords. The following are a.
As a small business employs a marketing plan to generate new leads, it is important to continuously measure ROI. There are various lead generation tactics a business can employ- networking, email prospecting, web marketing, direct mail, cold calling, etc. A business owner must view their tactical plan like a financial portfolio, with returns being regularly.