As business owners, we are always looking for new ways to market our companies. When a potential customer searches the Internet looking for a service, what is going to make your company stand out from the rest? You need to articulate your brand and make an impression — quickly. One of the best ways of.
V Group Helps San Diego Small Businesses Get Noticed Imagine a world without signs. The favorite corner coffee shop would remain a mystery. That delicious neighborhood deli would never be discovered. The unique boutique tucked away in a foreign city among a sea of retailers would be lost forever. The savory brew sampled from a.
Typography is, unfortunately, becoming a lost art. With a vast ocean of new typefaces to choose from and new typefaces being created everyday, it seems as if many people simply get discouraged and choose the first font they think might work. In fact, there are a few easy things to keep in mind when researching.
The widespread growth of the Internet and social networking platforms has created a dramatic shift in how B2B companies need to think about their PR strategy. While a glossy cover story in a widely read trade magazine can certainly be a great accomplishment, the question today is whether or not it is getting enough eyeballs.
When I present design concepts to a client, whether it is a website, brochure or business card, clients are often tempted to fill up the white space to communicate something about their company. Everyone knows what I’m talking about. There may be some unutilized space on the top right corner of the website and you.
A few months ago, an entrepreneur approached us with a very typical problem that we have seen happen many times. His project was within budget (so he thought) but far from complete after 6 months of time and effort. So, although he thought it was within budget, the fact was that for the money spent.
There is much confusion among business owners regarding SEO guarantees. Many business owners want some sort of guarantee that their site will rise the search rankings if they allocate money to SEO. It makes sense. If you are allocating thousands of dollars a month to SEO, you want an assurance that the dollars will generate.
How quickly to respond to negative blogs and comments? Gable PR had a recent experience with a client that announced progress with a controversial technology for drug discovery. We anticipated feedback and had assembled an extensive array of data, links and citations for outside validation. Unfortunately, we soon found ourselves in an imbroglio that went.
A recent survey, conducted by The Economist Intelligence Unit, found that senior executives around the world rated their HR departments as the worst performing of all their business functions. Being bogged down with administrative tasks, HR executives don’t have time to look at the big picture and work toward the goals of the company. In.
Ok, I may be overdramatizing this a bit, but I’m no longer a believer that the press release is the primary way most companies can generate good, positive PR. The reason is simple – no one’s reading them anymore! Here’s why: press releases used to work well when PR firms or in-house marketing folks would.