With COVID-19 and remote workplaces becoming the new reality for the new future, it is more important than ever that there is direct and open communication between sales and marketing. Being that most employees are not physically working together anymore, there are no more impromptu conversations in the breakroom or informal discussions over office happy.
Looking for a new B2B marketing agency to partner with can be both exciting and stressful. If you select an agency that understands your business and implements a winning lead generation strategy, then you have SUCCESS! However, if you choose an agency that doesn’t deliver, it may reflect poorly on you. In a time when.
Whether you just launched a new B2B website design or are interested in evaluating how your website is performing, website performance tracking is essential. Website Analytics Tools There are a variety of website tracking tools out there, both paid and unpaid. Even if you have a paid analytics tool you are using or plan on.
While you may not be able to connect with clients live and in-person these days, that doesn’t mean that you’ve lost the ability to engage and interact with potential clients. Many creative and agile B2B companies are learning to pivot during these trying times by deepening engagement online. Below are some helpful strategies for how.
How has your organization adapted to the mandatory work from home order? Did the global pandemic cause your operation to lay off employees or did you need to hire more? Where did you fall short and are your doors going to be able to open back up? With so many uncertainties, we wanted to share.
There has been much debate among B2B salespeople on what an inbound lead looks like: Is it someone completing a contact form? Downloading a case study? Signing up for your company email newsletter? With inbound leads to your B2B website, there are conversions that are more sales-ready leads and there are some conversions that require.
When there is a lull in activity or a slow time of year, it’s a great time to review your company’s B2B content marketing strategy or to build one if one does not exist. Whether you are auditing an existing strategy or crafting a new content marketing strategy, you may be asking, “What does a.
For many businesses and individuals, the past few years have been positive and included opportunities and avenues for growth. With the current COVID-19 pandemic that is spreading across much of Europe and the Americas, the present and future have become very uncertain. The clear focus now should be on taking care of those who are.
While I enjoy crafting content and editorial calendars, I understand this isn’t a fun task for many marketers. In fact, for many, I’ve heard it’s a dreaded task. The good news is that it doesn’t have to be a dreaded task that takes hours. Here, I share a few strategies to streamline content creation by.
It’s impossible to discuss content marketing without mentioning the website. The design of your B2B website can either aid or detract from your content marketing efforts. As such, it’s critical to have a website design that is engineered to support your content marketing strategy. Whether you need to update your existing website design or are.