The only constant about marketing is that it’s always changing. B2C marketing strategies and tactics change at break-neck speed, whereas B2B marketing changes at a more manageable pace. What works in B2C marketing, doesn’t always translate well for B2B marketing – regardless of what generations the target market includes. While we can’t always predict what.
Wondering whether all the hard work you are putting in for your B2B digital marketing strategy is getting results? Wonder no more! In this article, we share definitive signs that your strategy is NOT working. Let’s dive in. The Leads Are Few and Far Between While B2C firms can expect to get upwards of 20.
I hate to say this, but we know many companies that have sales teams who ignore or mismanage viable leads. In this post, we explore the reasons why and what can be done to take leads more seriously. Lack of Trust Many sales teams have relied on outbound efforts for their entire career. They think.
When landing on your company’s B2B website, a visitor decides in a matter of seconds if they are going to look around for a bit or leave immediately. The first deciding factor is the page loading speed. If your B2B website takes longer than a couple of seconds to load, the visitor will hit the.
As marketers, we are obsessed with what’s working, what’s not working, and where we can get more value. As such, we like to talk a lot about Key Performance Indicators (KPIs). When it comes to your B2B website, there are so many KPIs that you can track, analyze, and report on. However, a lot of.
New year, new website! Is your marketing goal this year to revamp your company’s website? If so, then you are taking a step towards building a strong foundation for your marketing strategy. As you are creating your marketing strategy and preparing for your new website project, it’s important to start with a realistic budget. There.
I’ve tried various automation and software tools to figure out which businesses have visited the Bop Design website, what they viewed, and time on each page. Understanding these user behavior metrics and crafting content as a result is a great way to position our company as a thought leader. That’s great as far as Google’s.
The end of the year is often a time for reflection and evaluation. Even if leads are pouring in and your sales team can’t stop closing deals, it’s important to evaluate your marketing efforts. In this article, we take a look at how to evaluate what is working (and not working) in a B2B content.
Creating a B2B marketing strategy can seem like a daunting task, but it doesn’t have to be. Whether you are crafting next year’s marketing strategy, refreshing an existing strategy, or starting from zero, we’ve got you covered. In this post, we’ll walk you through the steps to create an effective B2B marketing strategy for your.
As an Art Director at a B2B website design agency, I see all types of websites. Some are great and some are not great. In this post, I share my favorite website designs and what makes them stand out. AppCard Why We Love Them: Smart Use of Color AppCard is an Application software for retailers.