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Bop Design’s Favorite B2B Web Designs of the Moment

In this blog, Bop Design is presenting some of our favorite B2B website designs and providing reasons why we contend they hit client marketing objectives. The following are 5 websites for B2B companies from very different industries—from biotech to life sciences to radio technology to SaaS. All of these B2B web designs have one thing.

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Tips to Make Money Off Your CRM

In this post, we share tips on how to properly leverage your customer relationship management (CRM) database to increase revenue for your firm. Are you getting the most out of your CRM? If you aren’t maximizing your organization’s CRM to earn revenue, now is the time. Want to be the lead picker of all low.

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How to Find a B2B Marketing Agency to Achieve Your Goals

Recently, we shared crucial questions to ask a B2B marketing agency to determine if they are the right fit. While this list isn’t an extensive list of questions, it does provide a standard list so you can accurately compare various agencies and look at apples to apples rather than oranges to apples. In this article,.

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Why Bridging the Gap Between Sales and Marketing Is More Important than Ever

With COVID-19 and remote workplaces becoming the new reality for the new future, it is more important than ever that there is direct and open communication between sales and marketing. Being that most employees are not physically working together anymore, there are no more impromptu conversations in the breakroom or informal discussions over office happy.

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Shopping for a New B2B Agency? Ask These Crucial Questions

Looking for a new B2B marketing agency to partner with can be both exciting and stressful. If you select an agency that understands your business and implements a winning lead generation strategy, then you have SUCCESS! However, if you choose an agency that doesn’t deliver, it may reflect poorly on you. In a time when.

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How to Track B2B Website Performance & Key Analytics

Whether you just launched a new B2B website design or are interested in evaluating how your website is performing, website performance tracking is essential. Website Analytics Tools There are a variety of website tracking tools out there, both paid and unpaid. Even if you have a paid analytics tool you are using or plan on.

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Using Interactive Web Design to Connect with B2B Clients During Social Distancing

While you may not be able to connect with clients live and in-person these days, that doesn’t mean that you’ve lost the ability to engage and interact with potential clients. Many creative and agile B2B companies are learning to pivot during these trying times by deepening engagement online. Below are some helpful strategies for how.

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Tips for B2B Businesses to Thrive and Adapt During the COVID-19 Pandemic

How has your organization adapted to the mandatory work from home order? Did the global pandemic cause your operation to lay off employees or did you need to hire more? Where did you fall short and are your doors going to be able to open back up? With so many uncertainties, we wanted to share.

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How to Define a B2B Lead

There has been much debate among B2B salespeople on what an inbound lead looks like: Is it someone completing a contact form? Downloading a case study? Signing up for your company email newsletter? With inbound leads to your B2B website, there are conversions that are more sales-ready leads and there are some conversions that require.

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What Successful B2B Content Marketing Strategies Have in Common

When there is a lull in activity or a slow time of year, it’s a great time to review your company’s B2B content marketing strategy or to build one if one does not exist. Whether you are auditing an existing strategy or crafting a new content marketing strategy, you may be asking, “What does a.