Many fantastic marketers are stumped when it comes to building out a content calendar that will help them achieve their short and long-term objectives. Recently, we explored what sets the foundation for a successful B2B marketing strategy. Here, we are going to take a look at the types of content to include in your content.
Since in-person meetings and trade shows are canceled until who knows when, your B2B website has become your most important sales asset (next to your people, of course). If you’ve neglected your B2B website or need a quick website makeover in response to COVID-19, I’ve got 5 must-haves to help keep your website sales-ready during.
Want to know how to utilize a live chat feature on your website to increase your company’s revenue? Chatting with prospects on your B2B website who looking for information is a great way to get the most from your search engine optimization (SEO) efforts. You can close more deals maximizing the ROI of your website.
Search engine optimization (SEO) is a vital part of any B2B marketing strategy. You don’t need to be an expert at SEO, but it helps to have an understanding of the general principles and know a bit beyond the basics. Ideally, your B2B firm will partner with an expert in SEO to help guide you.
The new reality of working from home long-term means continuing to use video as a way to communicate with clients, potential prospects, and employees. Google recently announced that it will be keeping their employees home until at least July of 2021. And Kate Lister, President of Global Workplace Analytics estimates that 25-30% of the workforce.
Lack of time is a common reason marketers cite when explaining why they can’t start or implement a B2B content marketing strategy. As a busy marketer myself, I completely understand this sentiment. A lot of marketers look at a simple blogging strategy and start to panic about a lack of time and resources. However, there.
If you are looking to generate more inbound leads for your business, it’s a great time to get started with content marketing. Whatever your political beliefs, it’s clear that things are going to be uncertain for the near future, possibly the rest of 2020. However, attracting inbound website leads continues to be an effective way.
Website design trends are constantly evolving. This evolution, although much faster than anything we see in the natural world, is driven by similar forces: Environment – Current norms & best practices Competition – Number of businesses that are competing in the space New Features – Development of new tech or functionality over time Let’s take.
It may sound counter-intuitive, but the best way to stand out from the competition and rise above all the online noise is to keep things simple. Less is more when it comes to designing a quality B2B website. Your website’s homepage is often a prospect’s first impression of your product or service. Keep these three.
We all have that one friend who likes to correct our grammar at every opportunity. While this type of input may not be welcome on our Instagram posts (it’s just a meme, Sheldon), when it comes to your website, blog posts and other marketing materials, you need a friend like Sheldon. Today, I will be.