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What High Conversion B2B Websites Have in Common

Your conversion rate is the percentage of visitors to your website or landing page that complete a pre-determined and desired action on your website. Depending on your B2B business goals, a “conversion” could be almost anything—submitting a form, (contact us, lead generation, etc) downloading an ebook, or signing up for a newsletter, to name a.

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A B2B Social Media Strategy to Connect with Prospects & Clients

Social media can be both a polarizing and connecting medium. At its core, however, social media founders intended it to be a platform that connects people, be it college students with their peers, professionals with other professionals, or small businesses with local customers. For B2B companies, a social media plan that is focused, strategic, and.

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5 Quick Tips to Promote Your Next Webinar

As more and more B2B businesses turn to webinars to connect with prospects and clients, we are getting more inquiries on how to promote webinars to increase attendance. Here, we provide five tips to get the word out about your upcoming webinar. Send an Email Invite to Your Audience Even if the purpose of your.

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Common Issues Found During B2B Website Audits

We think of B2B websites as living, breathing organisms that can expand and evolve over time. It’s not just something that you build and then forget about. And we aren’t alone in this thinking. Even search engines like Google and Bing reward websites with new, fresh content by showing them in search results. If you.

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A B2B Website in the Age of COVID-19

In the age of COVID-19, there are minimal networking, tradeshow, or face-to-face selling opportunities. Many B2B companies who relied on these tactics for lead generation have been caught flat-footed and are in a state of panic due to the lack of leads. Bop Design has a current client that has relied on a 1-page website.

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What to Do If Your B2B Website Goes Down

First, don’t panic. Yes, this is a serious situation, but panic isn’t going to help. Your goal right now is to minimize the impact of the downtime. Hopefully, you’re prepared with some information when this happens. If your B2B website goes down, you need to know where your site is hosted and where your domain.

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Page Speed Tips from a B2B Website Developer

Page speed is a critical element of every website in 2020. Not only do users expect a website to load quickly, but Google demands it. There’s a lot that goes into page speed. While some savvy users can make a lot of headway, we do recommend working with a professional if you want to see.

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How a Well Designed B2B Website Builds Confidence

In the era of pandemics, your B2B website is literally the front door to your business operations. To be part of the future is to have an effective, professional and efficient online presence. Your business has 7 seconds to make a great first impression on a prospect visiting your website—here are 5 tips on how.

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A Two Minute Overview of B2B Content Marketing

Get a quick overview of content marketing for your B2B firm. Definition of Content Marketing Content marketing includes any resource crafted to educate or engage your target market, such as blog posts articles white papers ebooks case studies use cases webinars videos social media posts infographics charts etc. Content Strategy for the Entire Customer Experience.

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Common Mistakes that Turn Away Prospects

When you hire Bop Design for your B2B marketing needs, you hire our entire agency. You hire our experts in each related discipline, giving you access to our collective and specific knowledgebase. Our priority is your success, so we share our knowledge in an effort to help your business stay profitable and thrive now and.