Your company has just launched its new website and now it’s time to generate as much value from it as possible. But how do you do that immediately? Google Ads is the answer! In this post, I explain how Google Ads (formerly known as AdWords) work and why they make sense for most B2B companies.
Your B2B brand is your company’s promise. Every interaction with your customer shapes how they see your company, so make sure all channels are communicating the same thing. This should be an ongoing, strategic and intentional process. A successful B2B brand accurately communicates the why, how and what’s next. It encompasses your mission, capabilities, differentiators.
Studies have demonstrated that emotion is more effective than logic when it comes to advertising and marketing (Source: Neil Patel). In fact, 95% of our purchase decision making takes place in the subconscious mind. (Source: Harvard) The theory behind this is that as humans, we process thoughts and decisions in two different ways: consciously and.
Authored by Robin Maylone and Kara Jensen As a B2B marketer, you likely have a lot on your plate with everything from strategy creation to measuring analytics to reporting the ROI of your campaigns. You probably have best practices and processes in place to handle all of these tasks. But what happens when you are.
Your B2B website is undeniably critical for new lead generation, but is it serving you well? This Halloween season we’d like to share the three most common web design issues that frighten off new leads – but not to worry we share tips on how to fix them! 1. Content Confusion Sure, your current clients.
The practice of branding began as early as 2,700 BCE to differentiate one person’s cattle from another by burning a distinctive symbol into the animal’s skin. Branding today is still a concept used to differentiate companies from their competition – but includes much more than just a unique symbol. There are three core parts to.
Chief Marketing Officers, VPs, and Marketing Directors really know their stuff when it comes to B2B marketing, strategy, and getting results. However, embarking on a new B2B web design project can be a totally different animal. Unless you work for a web design agency, you likely only work on a new website design and launch.
Finding the right partner for your business can be a challenge. Whether you’re looking for a new B2B website or embarking on a full rebranding project for your B2B firm, who you partner with is critical to success. Since 59% of people are more likely to read through a webpage with a beautiful design, having.
Have you ever been in the supermarket with a list of items that you need for a recipe or a weekly shopping trip—but you just can’t seem to find that one last item on your list? Frustration creeps in as you wander from aisle to aisle. You may give up and leave the store and.
B2B marketers often believe this statement: content marketing offers are leads. However, the issue they run into is that the sales team doesn’t believe content offer downloads are real leads. As such, the sales team doesn’t give the leads the time or attention they deserve. It’s important to remember that a potential prospect who completes.