Your B2B email newsletter is a critical element in the digital marketing communication mix but is often deprioritized or overlooked. Why Is It Critical? Because it’s often one of the only regular touchpoints you have with all past, current, and prospective clients and is an invaluable opportunity to make an impression and stay top of.
As an expert in your industry or market, you have a wealth of information to share with clients, prospects, peers, vendors, and partners. If you are a proponent of content marketing, you’ve likely drafted articles and posted them to the blog section of your company’s B2B website design. And then what? In this post, we.
The beginning of the year is a great time to review and brainstorm on new ways to build on your B2B social media strategy. Nowadays, every generation is using social media—it’s is a daily habit for most of us. It helps us keep up to date, communicate, and can also provide a little escape from.
Do you wonder what it takes to be a successful B2B marketing writer or even what to look for in a writer that you’d like to work with? In the last 10 years of my 20+ years in marketing and sales, I’ve worked with 100+ writers on various B2B content marketing projects. Over that time,.
The only constant about marketing is that it’s always changing. B2C marketing strategies and tactics change at break-neck speed, whereas B2B marketing changes at a more manageable pace. What works in B2C marketing, doesn’t always translate well for B2B marketing – regardless of what generations the target market includes. While we can’t always predict what.
Wondering whether all the hard work you are putting in for your B2B digital marketing strategy is getting results? Wonder no more! In this article, we share definitive signs that your strategy is NOT working. Let’s dive in. The Leads Are Few and Far Between While B2C firms can expect to get upwards of 20.
I hate to say this, but we know many companies that have sales teams who ignore or mismanage viable leads. In this post, we explore the reasons why and what can be done to take leads more seriously. Lack of Trust Many sales teams have relied on outbound efforts for their entire career. They think.
When landing on your company’s B2B website, a visitor decides in a matter of seconds if they are going to look around for a bit or leave immediately. The first deciding factor is the page loading speed. If your B2B website takes longer than a couple of seconds to load, the visitor will hit the.
As marketers, we are obsessed with what’s working, what’s not working, and where we can get more value. As such, we like to talk a lot about Key Performance Indicators (KPIs). When it comes to your B2B website, there are so many KPIs that you can track, analyze, and report on. However, a lot of.
New year, new website! Is your marketing goal this year to revamp your company’s website? If so, then you are taking a step towards building a strong foundation for your marketing strategy. As you are creating your marketing strategy and preparing for your new website project, it’s important to start with a realistic budget. There.