When creating content marketing material for your B2B company, you want it to be engaging and attract the right audience. However, in the daily grind of tasks and to-dos, the content creation process can become rushed and the end result can be sub-standard or “flat” content. There are a few basic steps you can take.
You’ve researched and vetted B2B web design agencies. You found the right fit, brought them up to speed on your company and what makes you stand out from the competition. You’ve reviewed B2B web designs and copy. You’ve seen the test site. But now it’s finally time to flip the switch on your new B2B.
If you’re researching B2B websites, you’ve surely read about WordPress. It’s the platform we at Bop Design recommend to our clients (in fact, it’s the only CMS we use) and we’re far from the only agency to do so. But why do we recommend WordPress for B2B websites? Well… It’s Popular WordPress is one of,.
Videos are a wonderful way to communicate complex ideas, educate viewers on how a particular product or service works, humanize your brand, share what it’s like to work with your company, give specific instructions on a particular task or feature…the list can go on. Many individuals are visual learners and would rather watch a short.
For many organizations, a lot of resources are poured into ideating and creating B2B content marketing pieces such as blog posts, articles, guides, whitepapers, brochures, videos, etc. However, many organizations fail to properly promote the content once it is created. In this post, we share simple tips for B2B marketers to promote content pieces. Share.
It’s a fact: digital content is consumed differently than print content. For example, you might read a B2B website in a more disjointed way than you would a brochure. You may enter on the homepage, or on a subpage, or on a blog post. You likely navigate the website in a non-linear fashion, and you.
Whether your brand has been around for decades or is a new start-up, it’s important to continually build brand awareness. Even if you are a demonstrated industry leader like Cisco or Microsoft, brand awareness is critical to the success of your business. Why Brand Awareness Matters The contacts at your existing clients may be leaving.
If your B2B website doesn’t give clear directions to search engines, will your prospects still find your website? The answer is maybe, but most likely no. If you don’t provide explicit directions to search engines, they won’t know what your B2B website is all about. How can search engines match up your website with people.
Many business leaders look at the marketing department as a “nice to have” or even consider it simply a “necessary cost center.” At our B2B marketing agency, we believe that the marketing department plays a critical role in lead generation, nurturing prospects, and even closing deals. In this blog post, we provide guidance on how.
While B2B sales are typically complicated, your website shouldn’t be (at least not to your user). Below are eight essential things every B2B website design must have: 1. Clear Navigation Your website’s navigation is not the time to get creative with copy or design. The navigation is a utilitarian element and you want the user.