When executed properly and according to a well-designed strategy, content marketing is an excellent way to expand brand awareness, build up authority in your industry, attract new website traffic, generate new leads, and convert leads into new clients. Did you know that 93% of B2B marketers use content marketing? Unfortunately, out of those B2B marketers,.
Alright, so the title here sounds a little harsh. Let me explain. Your B2B website should be a living, breathing resource center for potential and current clients. The blog is at the center of this resource as a content marketing tool for continually adding fresh, educational information. In order to attract your target audience and.
When it comes to marketing your firm, you need to create content that your potential and current clients care about. You need to create content they want to read, view, download, etc. The question is: How do you determine the type of content your clients want? The answer: Use metrics gathered in Google Analytics. Important.
Are you confused by what is and isn’t content marketing? With all of the rhetoric out there about content marketing, it’s easy to see why there is so much confusion. Content marketing is a strategy for creating blogs, ebooks, guides, infographics, videos, campaigns, etc. that attract, engage, and convert clients. As a strategic approach, B2B.
Your website might be losing you precious client leads. It’s true. Whether you are actively managing your website or not, it’s impacting how potential clients view your company and your products or services. Here are 10 ways your website is losing you those precious client leads and how you can change that. Outdated Website An.
If you are new to WordPress website design or managing a WordPress website, there are a few things you need to know to get started. First, What Is WordPress? WordPress is a full content management system that has thousands of plugins to give you the functionality, tools, and display options you need to create a.
Social media is a crucial component of an effective B2B marketing strategy. A firm that doesn’t have a social media presence of any kind looks outdated and out of touch. Your prospects and current clients are looking for information and the latest trends that affect your industry. Social media marketing is a great way to.
As the Content Marketing Director at Bop Design, I had the privilege of attending Social Media Marketing World presented by Social Media Examiner. The event showcased experts in the digital marketing, content creation, and social media spaces. I whittled down all the information from the conference into 10 tips, trends, and takeaways. 1.The Buzz Is.
The term branding is often an over-complicated term that leaves many a marketer or business owner feeling overwhelmed. Why? Because it encapsulates everything about your company. No stress there! No wonder people shy away from the branding process. Think branding is all fluff and nonsense? Check out these 15 crazy branding statistics you need to.
Let’s get one thing straight – B2B marketing is not about telling prospects about all the great things your company does. It’s about conveying the value of your services and the benefits of being a customer. Even in our efforts at Bop Design, we can forget this sometime. It’s easy to get caught up in.