Content Marketing, Content Marketing, Content Marketing. It seems to be the only thing that marketing professionals can talk about these days. Many B2B marketers talk about content marketing without really understanding what it is and why they should care about it. Rather than re-invent a definition of content marketing, let’s look at how experts define.
Irresistible is defined by the Oxford Dictionary as: Too attractive and tempting to be resisted and too powerful or convincing to be resisted.* Let’s try a quick exercise. What types of content grab your attention and force you to stop what you are doing and check them out? For me, it’s things like “What you.
The buzz in digital marketing is all around content marketing. Why? Because it works when executed properly (more on this later). While we’ve seen a lot of information out there about content marketing, there isn’t much information about the timing of a content strategy launch. At Bop Design, we get a lot of clients asking:.
Recently, Bop Design partnered with Lorman to host a webinar on SEO and Design for B2B Websites. During the SEO webinar, presenter Jeremy Durant discussed: The Purpose of SEO Why Is SEO Important? SEO & Website Design 2016 B2B Website Trends & How SEO Is Impacted The end user case for SEO Watch the webinar.
An essential part of a B2B content marketing strategy is an eNewsletter, whether it is sent weekly, daily, monthly, bi-monthly or quarterly. It’s a great way to stay top-of-mind with current clients, nurture potential clients along the sales funnel, and increase quality traffic to your website. So what happens when you hit “Send” and no.
In my free time, I like to ride bicycles. All types of bicycles, single speeds, road bikes, tandems, you name it! One of my favorite bikes is the red tandem that my husband and I can ride together. Recently, my husband started riding the tandem with a legally blind person on the back of it.
Once the seed is planted, it’s hard to shake. Someone whispers it to you in a meeting and then you can’t stop thinking about it. “Our website does stink.” You start to stare at it constantly looking at how many things you could change. The navigation is clunky, the images are outdated, it doesn’t even.
There is a wildly popular show produced in the UK called The Great British Bake Off (or GBBO for short). The show has also been aired in the US under the name The Great British Baking Show. The premise of the show is, over the course of several challenges judged by professionals, the best amateur.
A negative comment or review online can damage your firm’s reputation. It can also result in a possible loss of clients, loss of income, and may affect prospective business. It’s important to take a serious look at each of the online reviews written by clients as these can provide valuable insights and help you build.
HTML, CMS, DNS, URL, SEO and CTAs. What is with all the initials necessary to build a B2B website? Anyone who has completed a B2B website project has at some point in the process wondered if the web designer or developer was just starting to make up terms and acronyms for the fun of it..