Website Design

B2B Website Design Services

Effective web design is crucial to any B2B marketing strategy. A compelling B2B website design and disciplined content marketing plan help nurture a lead from a general inquiry to a specific opportunity to a committed relationship. Not only does it allow a visitor to navigate your website intuitively and quickly—finding information in the least number of clicks—it encourages visitors to convert into valuable leads. Find out what Bop Design can do for your company, contact us to schedule a B2B web design consultation today.


Bop Design B2B website buyer's guide

The B2B Website Buyer’s Guide

Download the B2B Website Buyer’s Guide to get the tools needed to research, qualify and select the optimal web design agency for your firm’s needs. Learn the questions you need to ask to find the right agency for your website project.


The Mega Guide to B2B Web Design Best Practices

The MEGA Guide to B2B Web Design Best Practices

Whether you are a seasoned B2B marketer looking to make sure you have all your bases covered or a newbie considering a potential website redesign – this is your guide for a successful web design.



Industries We Serve

B2B is a business sector comprised of many different industries. We understand the B2B sales and marketing process and what makes it different—multiple decision makers, longer sales cycle, longer-term partnership, higher-priced sale, etc. We focus solely on the B2B industry—helping companies attract, differentiate and convert. We have extensive experience creating professional B2B web designs for the following industries:

B2B Web Design Frequently Asked Questions

How long does a B2B website design project take?

The length of time needed to design and launch a new B2B website depends on the scope of the project. The scope is defined by the number of pages, design elements, functionality, etc. For an average B2B web design with 20 standard pages, it takes about 16 – 20 weeks to design and launch the website from start to finish.

How much does a B2B web design cost?

Again, this depends on the scope of the project. A one-page website with limited design and content will be less expensive than a 50-page website with integrated forms, an SEO strategy, and custom design and development. At Bop Design, our typical B2B web design starts at $25,000 and averages about $45,000.

Should our company work with a designer, developer, or a web design agency?

Who you work with will depend on your needs, budget, the scope of the project, and your objectives. If you are looking for a critical digital marketing platform to generate leads, you should invest in a partnership with a web design agency. If you have an accomplished, extensive design team familiar with web design, you may just need the help of a developer. If you have a limited budget or are a small company, your best bet may be to work with a freelance designer.

What happens during the B2B website project?

We get this question a lot and it’s a great question, but it doesn’t have a simple answer. The truth is that a lot happens behind the scenes on a B2B web design project. What you can ask to see is a website project schedule sample. The schedule will show all the steps involved in the project and when you can expect to see activity/designs to review/development to review.

Is WordPress a good CMS?

Yes. WordPress is one of the most popular content management systems and is the most widely used CMS. For this reason, WordPress has an extensive community for support, plugins, and is often the easiest to update for non-developers. At Bop Design, we only build B2B websites that have a WordPress CMS.

Who needs to be involved in our B2B web design build?

We recommend having the fewest number of people involved in the project as possible since it streamlines the process and ensures cohesiveness. You’ll need a point person to work closely with the B2B design agency, a person who can review and provide feedback (for most companies this can be a few stakeholders), and a person who is authorized to provide approvals.

What do I need to pull together before I start a B2B website project redesign?

Before starting a B2B web design project, it’s essential to have your messaging, main value proposition, core service/product offerings, and buy-in from your team for the project. If you don’t have any of these items, let your web design partner know so they can guide you through the process. Other things that are great to have are any copy input, custom images (if available), logos, and other assets.

How do I determine the right hosting provider for our website?

We recommend discussing web hosting options with your web design partner. They often have experience working with a range of hosting providers and can provide suggestions based on your budget, bandwidth needs, and website functionality.