Website as a resource center
If a B2B firm uses regular blogging as part of its marketing strategy, this transforms a B2B website from a static brochure into a “living, breathing” resource center for current and prospective clients. The Bop Design team excels at creating content that helps improve SEO and attracts clients you want to do business with. This continuous output of content will help generate inbound marketing leads from your website.
Replace limited outbound with 24/7 inbound
Your firm can’t be everywhere all the time! Outbound marketing tactics like networking can be an effective but slow method to generate B2B leads. Blogging can be a more efficient inbound marketing substitute to attract the right prospective clients to your website. Once there, a visitor will see the professional website design paired with compelling content and have greater interest in connecting with your firm.
“But I don’t have the time”
As a B2B firm, your primary responsibility is delivering top-notch service to your clients, but we consistently hear companies say they can’t find the time to write and manage a blog. Bop Design can help you better focus on your clients by taking the blogging off your plate. Bop Design will discuss with you industry trends, new legislation, upcoming events and more to identify blog topics relevant to your target audience. We then find an effective mix of amplification channels—such as social media, news syndication, multimedia and email newsletters—to reach clients, prospects and partners.