Services | Content Marketing

B2B content marketing services

Attract more buyers, build trust, and keep your pipeline poppin’. Our B2B content marketing services mix smart strategy, expert copywriting, and targeted SEO to turn everyday content into serious lead-gen fuel. Reach out to discuss your content marketing needs.

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Beyond blogging – we craft strategy that sells

Most people think a B2B content marketing agency just pumps out blogs. News flash: we’re not most agencies. We put strategy above all else – then build in the actions that will meet your goals.

Blogging & editorial strategy

Attract top-of-funnel prospects with thought leadership content that engages. We’ll craft a full editorial calendar with blogs, high-value web pages, pillar pages and premium content to move target buyers closer to a sale.

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Digital marketing

B2B isn’t B2C. Our digital marketing services tackle complex industries with a strategy tailored to your buyers. You’ll get a holistic digital marketing strategy that creates connections and gets leads in the door.

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Social media marketing

Engage your audience where they’re hanging out. Whether organic posts or paid ads, our social strategy sparks conversations and positions you as the go-to in your industry.

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Email marketing

Nurture prospects throughout the buying cycle. From drip campaigns to newsletters, our email marketing builds relationships, fuels demand and keeps your brand top-of-mind.

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Copywriting

Make your story stand out. As part of our B2B content marketing services, our copywriters specialize in B2B to hook your audience and motivate buyers to take action.

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SEO + GEO

Get found in search engines and AI engines. Our team combines keyword research, on-page optimization, and technical SEO and GEO to attract qualified traffic and improve discoverability.

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Ongoing marketing

Keep your pipeline flowing with ongoing B2B marketing support. Whether you need branding, design, development, strategy, or campaign management, our interdisciplinary team can help.

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Creative & design support

Our B2B content marketing services also come with our award-winning design team who creates everything from logos to campaign assets to trade show booths and more.

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Mix. Match. Make it yours.

We’re not an all-or-nothing B2B content marketing agency. Just need blogging and SEO? No problem. Want ongoing design and website assistance? We got you. We’ll design a program that makes sense for you. Learn more about our customized marketing support plans.

Let’s design your content plan >

CASE STUDIES

Content that moves the needle

Kaseware

Consulting | Software | Technology Learn More Read case study about Kaseware

15.76%

increase in engaged sessions

32.6%

increase in Google organic search sessions

10.94%

increase in direct sessions

40.59%

increase in average engagement time per session

14.13%

decrease in bounce rate

11.74%

increase in new users from direct traffic

StaticWorx

Engineering | Industrial Learn More Read case study about StaticWorx

400%

increase in lead quantity (4x growth)

44.05%

increase in Google organic search sessions

29.55%

increase in Bing organic search sessions

30.91%

increase in events per session

21.72%

increase in average engagement time per active user

16.64%

increase in average engagement time per session

Origin One

Biotech | Software | Technology Learn More Read case study about Origin One

52.8%

increase in organic search sessions

200%

increase in ChatGPT sessions, averaging 2m 35s onsite session duration

200%

increase in demo schedules from Google Organic

58.8%

increase in overall sessions

32.22%

increase in engaged sessions

53.5%

increase in new users

Our work
WHY BOP DESIGN?

15+ years rocking B2B content

Lead-gen specialists

Every strategy we build has one goal in mind: bring in high-quality B2B leads that help grow your business. Simple as that.

A holistic approach

Strategy, copy, design, SEO, campaigns – you can have it all. We create content ecosystems that showcase your expertise and accelerate growth across every channel.

Senior-level expertise

Work directly with seasoned strategists, designers, and writers. Our senior team brings deep B2B expertise to every project.

Staunchly boutique

We’re intentionally small and mighty, delivering strategic B2B content marketing with personal attention and zero agency runaround.

Stability for success

Our crew sticks around (average tenure is six years!) so you get consistency, continuity, and a team fully invested in your success.

Custom solutions

Forget bland and boring. We dig deep into your business to create tailored strategies and campaigns that move your brand forward and connect with even the most niche B2B audiences.

Talk to us about your content strategy

INDUSTRIES WE SERVE
Every B2B industry can utilize content marketing to increase brand awareness, drive website traffic, generate and nurture leads. Bop Design has helped the following industries in creating and promoting content on the right channels to get a B2B company in front of its target market.
Explore industries
Technology
Fintech & Insurtech
Biotech
Software & SaaS
AI & ML
Industrial
Engineering
Consulting
Energy
Guide

A Guide to GEO for B2B Marketers

Get an overview of what GEO is, how it works, and how to implement it on your B2B website in this handy guide. Read more.

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Inbound Lead Generation + Management Guide

In this guide, we share effective tips to create a well-crafted strategy to build rapport with leads.

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A Guide to Help You Select the Right B2B Marketing Agency

Finding the right B2B marketing agency to help your company achieve its goals is not an exact science.

Download
Cover of Partner-with-the-right-B2B Marketing-Agency
A top-rated agency on Clutch – with the reviews to prove it

Ready for more leads?
Let’s get your B2B content marketing in shape

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OUR CLIENTS SAY IT BEST

“Working with Bop Design has really elevated our business. Bop is basically our extended team when it comes to marketing. It’s been a game changer, our online presence just looks right. If I had to summarize in four words how to describe our engagement with Bop Design, I would say it was easy, proactive, straightforward, excellent.”

Christian Tagliapietra, VP of New Projects

IVEMSA

“Outsourcing to Bop Design made my life easy. They do things quickly and professionally, almost as if I had my own staff. Leads and thought leadership increased, getting our name out as experts. Bop Design has it all – expertise, branding, and marketing. They’re more than just a vendor, they’re friends.”

Scott Knight, Chief Sales Officer

Perr&Knight

FREQUENTLY ASKED QUESTIONS

B2B Content Marketing FAQs

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Let’s talk about your project

Get in touch to chat about how we can help you build a better B2B brand. Don’t be shy. We’re great listeners, and even better problem-solvers.