SEO Services for Small Businesses

The Importance of Search Engine Optimization (SEO)

Once a business’ website is designed, implementing a SEO strategy is critical to its long-term success. The design of your website affects how long people stay on your website, what pages they visit and the actions they take. Your SEO plan will affect the amount of website traffic and whether you are attracting your ideal customer. You need both to succeed.

Millions of people search the web daily to find information, buy products and connect with people. If your website isn’t turning up in their search results, you are missing an opportunity to attract more clients and increase revenue. This is where SEO matters to your business. A well designed website with no defined SEO strategy is like a billboard advertisement on a deserted highway – it has little impact because no one sees it. A SEO strategy combined with a compelling website will increase visitors to your website, leading to improved brand awareness and overall interest in your business.

SEO Analysis & Recommendations

Whether you have a new website or an existing website the first step towards building an effective SEO strategy is through analysis. Bop Design will provide a thorough analysis of your current website condition, traffic ranking, keyword effectiveness and the competition. This information combined with your overall company mission and target market will provide us with the information we need to build a successful SEO program customized to meet your business objectives.

Developing a SEO strategy isn’t an easy undertaking. A well-optimized website requires a team of professionals–web designer, web developer, content strategist, copywriter, and SEO expert—in order to reach its full potential. Bop Design employs experts in all these areas, getting you results faster.

SEO Services – Building the Foundation

After conducting a SEO analysis and defining a strategy, it is time to optimize your keywords and website components.

The keywords you target are critical to the success or failure of your SEO strategy. As a small business you don’t want to waste time and energy on keywords that aren’t bringing you leads. Bop Design will provide you with recommendations for keyword phrases that will attract your ideal customer, maximize traffic and will be less competitive. Bop Design will then integrate the keyword phrases into existing content, build new landing pages, and add keyword phrases to the back-end of the website.

After optimizing the keywords for the website, the next step is evaluating and improving components of your website to increase your search engine ranking. The following are just a few items that will be made more search engine friendly: title tags, meta data, sitemaps, alt text, conversion elements, header tags, social media bookmarks, etc. These updates will help optimize your website and improve your search engine ranking.

Traffic Growth and Link Building

Now that your website is optimized and your business is targeting your ideal customer profile, the next step is to increase inbound links to your website. Search engines like Google, Yahoo! and Bing value how your site links to other websites. Bop Design will perform a link building strategy to improve your website traffic. The following are a few strategies we will employ to improve your SEO: inbound and outbound linking, internal linking, directory submissions, link requests, local listings, sitemap submissions and other traffic building activities.

SEO Services Support & Reporting

SEO is an evolving and dynamic marketing technique. To keep your website well positioned through the changes, Bop Design will provide monthly SEO analysis and reports. It takes time to see results from your SEO initiatives, but overall it is the best long-term marketing investment you can make for your business.

See Bop Design’s small business search engine optimization plans & pricing.