SEO Services for B2B
Once a business’ website is designed, implementing a SEO strategy is critical to its long-term success. The design of your website affects how long people stay on your website, what pages they visit and the actions they take. Your SEO plan will affect the amount of website traffic and whether you are attracting your ideal customer. You need both to succeed.
Whether you have a new website or an existing website, the first step towards building an effective SEO strategy is through analysis. Bop Design will provide a thorough analysis of your current website condition, traffic ranking, keyword effectiveness and the competition. This information—combined with your overall company mission and target market—will provide us with the information we need to build a successful SEO program customized to meet your marketing objectives.
Developing a SEO strategy isn’t an easy undertaking. A well-optimized website requires a team of professionals—web designer, web developer, content marketing specialist, copywriter, and SEO expert—in order to reach its full potential. Bop Design employs experts in all these areas, getting your firm results faster.
After conducting a SEO analysis and defining a strategy, it is time to optimize your keywords and website components. The keywords your firm targets are critical to the success or failure of your SEO strategy, but putting too much weight on SEO results in a “keyword heavy” website that reads too robotic to your customers.
Bop Design researches industry-specific keyword phrases that are less competitive, will attract your ideal customer and maximize website traffic. We then integrate the keyword phrases into the new website copy, page titles, header tags, meta data, sitemap, alt text and social media bookmarks to set a solid on-page SEO foundation.
Now that your new website design has addressed both on-page SEO and your B2B firm’s overall brand message, the next step is implementing an off-page SEO strategy. Bop Design creates a white-hat link building strategy to improve your website traffic. We employ a mixture of strategies that make sense for your business, including inbound and outbound linking, internal linking, directory submissions, blog exchanges, link requests, local listings, sitemap submissions and other traffic building activities.
SEO is an evolving and dynamic marketing technique. To keep your B2B website well positioned through the changes, Bop Design creates unique strategies geared toward your specific customer base in addition to regular reporting to ensure your website traffic goals are being met. It takes time to see results from your SEO initiatives, but overall it is the best long-term marketing investment a B2B firm to generate inbound leads from its website.
See Bop Design’s B2B search engine optimization plans & pricing.
Take the first step in allowing Bop Design to devise an effective, integrated marketing strategy designed to meet your business' goals.