Redesigning your B2B website is always a large undertaking and sometimes it’s hard to know where to start. It’s always good to ask yourself questions – like what’s working and what’s not working. Keep a running list. Next, it’s helpful to see what’s the latest and greatest in B2B websites – do research and find.
Are you considering a B2B content marketing strategy for next year? Are you laying the groundwork for a content creation plan? Are you looking to revamp your existing B2B content marketing program? If you answered yes to any of the above questions, we’ve put together 10 statistics to help guide your strategy. Let’s take a.
Doing the same things consistently in your B2B marketing can produce steady results, but what about trying new things? New channels? New strategies? Trying new things out in a B2B marketing strategy does come with certain risks, but often, is worth it. In this post, we take a look at three ways to innovate your.
If you’re a B2B company, your website is likely the most important sales and marketing tool in your arsenal. Consider this: 84.3% of B2B buyers say they check a business’s website before making a purchase. Your prospective customers are doing their due diligence, and your B2B website plays a critical role in their evaluation strategy..
B2B marketing metrics are critical components to the success of your organization. Knowing how to correctly measure your marketing efforts can give you a leg up over your competition. Without metrics, your team is at a significant disadvantage in understanding campaign success, implementing strategy improvements, and troubleshooting any reoccurring issues. But, with so much data.
Choosing the right keywords to include in your Search Engine Optimization (SEO) strategy requires combining an intimate knowledge of your industry with SEO best practices. Recently, we shared how to choose keywords with buying intent, which is critical if your purpose is to generate leads. In this post, we walk you through a five-step process.
B2B web designs can be lovely and enjoyable, but they should also be functional. While award-winning websites explore new trends and take us on an artful journey, websites that drive leads maintain or increase revenue. In this brief article, we are going to share 5 B2B web design tips for lead generation. Create a Clear.
What should B2B companies share on social media? Should B2B companies even be active on social media? What social channels are the best for B2B companies? These are pretty common questions we hear from B2B companies when discussing their digital marketing strategies. Here is the TL;DR version: B2B firms should share content that their audience.
This isn’t an ultimate guide, it’s a mega guide with lots of information to help you build, revamp, or update your B2B website design.
Time for a close-up. Today, we’ll briefly explore specific design elements and principles that have proven valuable for two of our B2B web design clients. Zeotap – Humanizing Customer Data The focus for Zeotap’s marketing rebrand was to humanize their robust customer intelligence platform and make their offering both engaging and easy to understand. The.