If you’re a B2B company, your website is likely the most important sales and marketing tool in your arsenal. Consider this: 84.3% of B2B buyers say they check a business’s website before making a purchase. Your prospective customers are doing their due diligence, and your B2B website plays a critical role in their evaluation strategy..
B2B marketing metrics are critical components to the success of your organization. Knowing how to correctly measure your marketing efforts can give you a leg up over your competition. Without metrics, your team is at a significant disadvantage in understanding campaign success, implementing strategy improvements, and troubleshooting any reoccurring issues. But, with so much data.
Choosing the right keywords to include in your Search Engine Optimization (SEO) strategy requires combining an intimate knowledge of your industry with SEO best practices. Recently, we shared how to choose keywords with buying intent, which is critical if your purpose is to generate leads. In this post, we walk you through a five-step process.
B2B web designs can be lovely and enjoyable, but they should also be functional. While award-winning websites explore new trends and take us on an artful journey, websites that drive leads maintain or increase revenue. In this brief article, we are going to share 5 B2B web design tips for lead generation. Create a Clear.
What should B2B companies share on social media? Should B2B companies even be active on social media? What social channels are the best for B2B companies? These are pretty common questions we hear from B2B companies when discussing their digital marketing strategies. Here is the TL;DR version: B2B firms should share content that their audience.
This isn’t an ultimate guide, it’s a mega guide with lots of information to help you build, revamp, or update your B2B website design.
Time for a close-up. Today, we’ll briefly explore specific design elements and principles that have proven valuable for two of our B2B web design clients. Zeotap – Humanizing Customer Data The focus for Zeotap’s marketing rebrand was to humanize their robust customer intelligence platform and make their offering both engaging and easy to understand. The.
When you walk into a store with a very specific item in mind, is it helpful to see all the other unrelated products? Or is it helpful to see what you need front and center so you can get moving with your purchase? This is a simplified scenario of custom landing pages for Google Ads,.
Crafting thought leadership takes time and a significant investment of resources. So what do you do to make sure your thought leadership stands out from competitors and gets noticed in your industry? Let’s take a look. Share New Ideas: Challenge Current Thinking Stand-out thought leadership in the B2B space doesn’t just discuss what is already.
What’s hot? What’s not? What works? What is on the way out? What is the latest in the world of B2B Marketing? We may not have all the answers, but we’ve done some research, called on some great sources, and compiled a list of B2B marketing stats for 2022 and beyond. If you need to.