Recently, we shared 4 Tips to Audit a B2B Marketing Strategy to provide guidance to marketers looking to evaluate the strategic direction of their marketing plan. In this post, we dig a bit deeper in deciding what to cut and what to keep in a marketing strategy as part of the evaluation. When determining what.
Auditing your B2B marketing strategy is a good idea to do every six months. Hopefully, you are already in the habit of checking on your marketing results every month to catch any obvious changes or fluctuations that may need attention. An audit, however, takes a bit more of a strategic look at the overall marketing.
You know that change is the only reliable thing we can expect out of life. As such, it’s crucial to be able to overcome adversity and learn how to adapt to new and everchanging situations. In this blog post, we share tips to help you professionally overcome adversity and manage change in your current situation..
Data can be extremely beneficial for those looking to get more out of their B2B email marketing campaigns. Whether you’re tracking general metrics like open and click-through rates or want to dive deeper and learn how users are interacting with your B2B website after receiving your communications, here are 5 key data points. We recommend.
A simple and effective rule of 3 to consider when leading prospects through your sales funnel to the finish line. What if I could give you a simple blueprint on how to effectively navigate a qualified lead through your sales funnel and across the finish line? How many hours and resources could you save and.
When a B2B company is devising an SEO strategy, target keywords must be the foundation. Yes, there are many components to a holistic SEO strategy like page speed, technical SEO, inbound links, and more, but if you are not targeting the right keywords, all other B2B efforts will be done in vain. When brainstorming about.
Search engine optimization is absolutely critical for B2B web design and content marketing. But what about videos and video marketing? Well, it depends, do you want people to see and watch your videos? Let’s go ahead and assume that yes, you’d like people – especially prospects – to watch and engage with your videos. Then,.
We’ve heard concerns from clients who are worried any content they create may seem basic or repetitive to their target market. When we hear this, we explain while something may seem straightforward or ‘basic’ to them internally, to their target audience – it might just be the most delicious content! Regardless of whether you think.
A great content marketing strategy relies heavily on a B2B website as the central hub of activity. The website houses the blog, resources, guides, sales sheets, links to social media, videos, and other multimedia that are part of the content strategy. For a content marketing strategy to be effective, the B2B website design must support.
Wondering what types of content to include in your B2B content marketing strategy? Here is what we recommend to consider including in your content strategy. Some may be a fit while others may not. For many B2B firms, it’s often a blend of various types of content. One thing to keep in mind is that.