As we embark on our 2021 marketing adventures and happily bid adieu to 2020, we wanted to share our top B2B website must-haves for the upcoming year. Now, more than ever, your B2B website is the vital core of your brand communications. Gone are the days of tradeshows, sales meetings, and dog and pony shows.
For businesses seeking to increase leads and boost sales, building a professional B2B website is important – but it’s not enough. The website must also be optimized to encourage visitors to convert. Conversion Rate Optimization (CRO) is the well-known term for making updates to a website that encourage these visitors to complete desired actions (like.
I’d like to say that my career in B2B marketing has been smooth sailing with little to no shocking moments. However, that would be untrue. I can say, though, that many of the most shocking incidents in my too-many-years-to-count career have involved the management, or more correctly mismanagement, of sales leads. While I believe that.
2020 has been a year of unprecedented changes as we all adapt to the new normal, etc., etc. You’ve heard all of that a million times since the pandemic started. We hope that most of 2020 will soon become a memory, but a lot of trends that held sway will continue to grow in importance..
The 2021 B2B Sales Journey Odyssey begins with digital marketing because, without it, there are no sales. Each digital platform should share a story about how your company can solve your prospect’s problem. Most importantly, your company’s B2B website design should be easy to navigate, visually appealing and a hub of information and resources. Your.
With 2020 being a rollercoaster for every type of business, whether they flourished or struggled, many B2B marketers are looking ahead to 2021 to build new, robust strategies. While there is still much uncertainty on the horizon, it’s still important to create a clear 2021 marketing strategy. Here, we’ll explore what we expect to see.
To use personalization or automation in B2B sales, that is the quandary, or discussion, or battle depending on the parties involved. At Bop Design, we lean towards personalization but that doesn’t mean what works best for us will work best for your business. Below are what we consider the benefits of utilizing each one. Benefits.
As B2B marketers, we are tasked with attracting ideal prospects to our B2B website, educating them to build trust in the products or services we provide, and then getting those prospects to take the first step – make contact with us via a website form, phone call, or email. Then what? What happens to your.
Your conversion rate is the percentage of visitors to your website or landing page that complete a pre-determined and desired action on your website. Depending on your B2B business goals, a “conversion” could be almost anything—submitting a form, (contact us, lead generation, etc) downloading an ebook, or signing up for a newsletter, to name a.
Social media can be both a polarizing and connecting medium. At its core, however, social media founders intended it to be a platform that connects people, be it college students with their peers, professionals with other professionals, or small businesses with local customers. For B2B companies, a social media plan that is focused, strategic, and.