How do you decide if your content marketing strategy is effective? That’s the main question we will be answering in this article. Proper Tracking for B2B Content Marketing The first step in reviewing the effectiveness of your B2B content marketing strategy is to ensure you have the proper tracking tools in place. A good place.
At Bop Design, our holistic approach to marketing is dedicated to helping our clients move their businesses forward. We credit our success to a team that is reliable, communicative, and innovative. We’ve accomplished a great amount of B2B projects since our humble beginnings in 2008, and we’re proud when our achievements are recognized. On the.
During the final few weeks of the year, you might be asking, “How did this year go by so fast?!” You may also be thinking, “I’m not ready for 2019!” Heck, you may only be thinking, “Enough work, bring on the eggnog!” Whatever your state of mind, now is a good time to do some.
As Art Director at a B2B web design agency, I see a lot of website designs. While some of what defines “good” web design is subjective (color palettes, image choices, movement, etc.), there is a fair amount of design choices that are better than others for very specific reasons. In this article, I take a.
As we close in on the end of the calendar year, we pause to reflect back on the past, evaluate our current situation, and start looking towards the future. In this moment of pause and reflection, we’d like to share what we are thankful for at Bop Design. While this list isn’t all-inclusive, it hits.
Where do we find design in our daily life? Design is all around us—from the computer, or cell phone that you are reading this article on, to basic, everyday items such as coffee mugs or toothbrushes. These items started as an idea, then moved on to a design. Good design saves time, delivers knowledge, serves.
We love a scary story as much as the next person. As such, we’ve put together a few of our favorite chilling B2B web hosting horror stories. Read on, if you dare! The Deep, Dark Knowledge Gap on Website Hosting Not long ago, we had a client with a talented software development team. They were.
Your brand is not the products or services you sell. It’s not the features of your products or the cost of your services. Rather, your brand is the value that you offer to your clients. Refining your brand story and telling that story through your marketing and everyday activities can be a little tricky. In.
The marketing department is often tasked with more than just maintaining a quality brand reputation. For many organizations, the B2B marketing team is responsible for providing quality inbound leads to the sales team. The key term here is quality. Provide quality leads and the sales team is quiet, provide low-quality leads and the sales team.
When it comes to B2B content marketing, the act of writing such content can be harder than it seems. After all, most of us write something every day – e-mails, ideas, requests. So how hard could it be to write a blog post, or website, or white paper? All you have to do is open.