B2B companies are in the midst of 2019 business planning—examining the past year and planning for the year ahead. One of the main metrics considered is revenue. Besides profit, annual revenue is typically the best way to judge a company’s size, health, and viability. If revenue is the vibrant plant flourishing, leads are the seeds.
Has your marketing team recently asked you to be a subject matter expert for a new piece of content (such as a blog post, article, white paper, or ebook) for your company? Whether this is your first time or 50th time as the subject matter expert for a piece of B2B marketing content, we’ve got.
Growth and success: two targets for 2019 content marketing strategies. While it’s easier said than done, there are several tips we’d like to share to help you set the stage for growth and success with your content efforts next year. A Well-Defined and Supported Strategy Plan: The best step to future success is a well-thought-out.
How do you decide if your content marketing strategy is effective? That’s the main question we will be answering in this article. Proper Tracking for B2B Content Marketing The first step in reviewing the effectiveness of your B2B content marketing strategy is to ensure you have the proper tracking tools in place. A good place.
At Bop Design, our holistic approach to marketing is dedicated to helping our clients move their businesses forward. We credit our success to a team that is reliable, communicative, and innovative. We’ve accomplished a great amount of B2B projects since our humble beginnings in 2008, and we’re proud when our achievements are recognized. On the.
During the final few weeks of the year, you might be asking, “How did this year go by so fast?!” You may also be thinking, “I’m not ready for 2019!” Heck, you may only be thinking, “Enough work, bring on the eggnog!” Whatever your state of mind, now is a good time to do some.
As Art Director at a B2B web design agency, I see a lot of website designs. While some of what defines “good” web design is subjective (color palettes, image choices, movement, etc.), there is a fair amount of design choices that are better than others for very specific reasons. In this article, I take a.
As we close in on the end of the calendar year, we pause to reflect back on the past, evaluate our current situation, and start looking towards the future. In this moment of pause and reflection, we’d like to share what we are thankful for at Bop Design. While this list isn’t all-inclusive, it hits.
Where do we find design in our daily life? Design is all around us—from the computer, or cell phone that you are reading this article on, to basic, everyday items such as coffee mugs or toothbrushes. These items started as an idea, then moved on to a design. Good design saves time, delivers knowledge, serves.
We love a scary story as much as the next person. As such, we’ve put together a few of our favorite chilling B2B web hosting horror stories. Read on, if you dare! The Deep, Dark Knowledge Gap on Website Hosting Not long ago, we had a client with a talented software development team. They were.