What exactly is thought leadership content? If you’ve done any reading about B2B content marketing or blogging, you’ve likely seen the term “thought leadership” thrown around. You may be asking, what exactly is thought leadership content and how do I create this type of content for my organization? What Thought Leadership Is Not It might.
Because Bop Design is 51% owned, controlled, and managed by a woman, Creative Principal Kara Jensen, we applied to be a WBENC-Certified Women’s Business Enterprise. We are happy to announce that we are officially WBENC certified! Here are a few reasons we are proud of this elite certification and what it means to Bop Design….
Is your B2B marketing strategy looking a little tired? Has it lost that luster it once had? Are the results starting to stagnate? Is your audience fatigued by the same old stuff? If you are looking to pep up your existing B2B marketing strategy with fresh energy, we have a few tips to get you.
The beginning of 2019 is a great time to assess everything you’ve been doing and find ways to build on your B2B marketing and social media strategy. The importance of keeping up with your social media presence has only increased over the decades—everyone from Baby Boomers to Gen Z are logging on and connecting with.
Think of your sales process as the nucleus of your business. This core process has a handful of variables that remain constant no matter the industry. Define Steps for Follow-up and Lead Management First, you need to create a clear and effective sales process. What happens when a lead comes in? Are you responding in.
Ever hear the phrase: “you never get a second chance to make a first impression”? Although this is certainly true for meeting new people, it also applies to your company’s B2B website design. So how do you tell your brand story online? Consider the preparation necessary for a business meeting. You likely outline and practice.
I am continually trying to convince salespeople that inbound website leads should be a priority. Most salespeople still distrust B2B website leads, possibly because inbound web leads are relatively new. Also, salespeople have been trained to perform outbound sales and don’t know what to do with an inbound lead. I want salespeople to not only.
A contemporary B2B website is key for any company looking to generate leads online. To help keep your website looking fresh, we’ve compiled the top 5 B2B website design trends for 2019. While trends tend to organically morph over time, the new year is always a good time to take a look back and determine.
You only have a matter of seconds to engage website visitors and gain their trust in your brand. It takes less than 1 second for humans to form a first impression about a person and B2B websites are no different. When B2B websites aren’t designed with purpose and ease of use in mind, visitors often.
B2B companies are in the midst of 2019 business planning—examining the past year and planning for the year ahead. One of the main metrics considered is revenue. Besides profit, annual revenue is typically the best way to judge a company’s size, health, and viability. If revenue is the vibrant plant flourishing, leads are the seeds.