As you contemplate spring cleaning your house, office, or closet, I’m sure that your B2B website is also top of mind. What? You mean it’s not? Well, if it’s not high on your list for a good scrubbing, it’s time to put your website on your to-do list. Why Spring Clean Your Website? A professional.
Do visitors leave your site without engaging with content, completing your opt-in form, or clicking through to another page? Not finding new leads or seeing an increase in organic traffic? If the answer to these questions is yes, it’s possible that your B2B website design is lacking. Read on to find out what design mistakes.
The benefits of a brand guide may not be obvious at first. Although you may be very familiar with your company’s operations, mission, values, logo, website, templates, and brochures, is everyone in your organization on the same page? What about any new hires? Contractors outside of your organization? How about the B2B agency or freelancer.
You’ll find a ton of advice online and offline about how to market business-to-business (B2B). However, the things you should avoid as a B2B marketer aren’t always as clear. Google states that it handles more than two trillion searches every year. While not all of those searches are business-based, the figure shows the sheer volume.
Twenty years ago, all a B2B company needed was an easy-to-find phone number and people to answer the phone, and the customer service strategy was solved. Now, however, there are countless online and offline channels for prospects and customers to connect with a B2B company – email, social media, chatbots, and online contact forms, in.
Co-authored by Rachel Cunningham, Content Marketing Director, and Robin Maylone, Web Content Director Your B2B website content is one of the primary ranking factors for search engines. It’s also one of the essential ways that your prospects learn more about the products and services your company offers. So, how do you draft website copy that.
Search engine optimization (SEO) is more of an art than a science. Yes, there are best practices and several clear standards for SEO that make it seem like a science. However, when it comes to many aspects of SEO, you need a skilled yet creative approach. Choosing the right SEO terms requires creativity, knowledge of.
What exactly is thought leadership content? If you’ve done any reading about B2B content marketing or blogging, you’ve likely seen the term “thought leadership” thrown around. You may be asking, what exactly is thought leadership content and how do I create this type of content for my organization? What Thought Leadership Is Not It might.
Because Bop Design is 51% owned, controlled, and managed by a woman, Creative Principal Kara Jensen, we applied to be a WBENC-Certified Women’s Business Enterprise. We are happy to announce that we are officially WBENC certified! Here are a few reasons we are proud of this elite certification and what it means to Bop Design….
Is your B2B marketing strategy looking a little tired? Has it lost that luster it once had? Are the results starting to stagnate? Is your audience fatigued by the same old stuff? If you are looking to pep up your existing B2B marketing strategy with fresh energy, we have a few tips to get you.