Twenty years ago, all a B2B company needed was an easy-to-find phone number and people to answer the phone, and the customer service strategy was solved. Now, however, there are countless online and offline channels for prospects and customers to connect with a B2B company – email, social media, chatbots, and online contact forms, in.
Co-authored by Rachel Cunningham, Content Marketing Director, and Robin Maylone, Web Content Director Your B2B website content is one of the primary ranking factors for search engines. It’s also one of the essential ways that your prospects learn more about the products and services your company offers. So, how do you draft website copy that.
Search engine optimization (SEO) is more of an art than a science. Yes, there are best practices and several clear standards for SEO that make it seem like a science. However, when it comes to many aspects of SEO, you need a skilled yet creative approach. Choosing the right SEO terms requires creativity, knowledge of.
What exactly is thought leadership content? If you’ve done any reading about B2B content marketing or blogging, you’ve likely seen the term “thought leadership” thrown around. You may be asking, what exactly is thought leadership content and how do I create this type of content for my organization? What Thought Leadership Is Not It might.
Because Bop Design is 51% owned, controlled, and managed by a woman, Creative Principal Kara Jensen, we applied to be a WBENC-Certified Women’s Business Enterprise. We are happy to announce that we are officially WBENC certified! Here are a few reasons we are proud of this elite certification and what it means to Bop Design….
Is your B2B marketing strategy looking a little tired? Has it lost that luster it once had? Are the results starting to stagnate? Is your audience fatigued by the same old stuff? If you are looking to pep up your existing B2B marketing strategy with fresh energy, we have a few tips to get you.
The beginning of 2019 is a great time to assess everything you’ve been doing and find ways to build on your B2B marketing and social media strategy. The importance of keeping up with your social media presence has only increased over the decades—everyone from Baby Boomers to Gen Z are logging on and connecting with.
Think of your sales process as the nucleus of your business. This core process has a handful of variables that remain constant no matter the industry. Define Steps for Follow-up and Lead Management First, you need to create a clear and effective sales process. What happens when a lead comes in? Are you responding in.
Ever hear the phrase: “you never get a second chance to make a first impression”? Although this is certainly true for meeting new people, it also applies to your company’s B2B website design. So how do you tell your brand story online? Consider the preparation necessary for a business meeting. You likely outline and practice.
I am continually trying to convince salespeople that inbound website leads should be a priority. Most salespeople still distrust B2B website leads, possibly because inbound web leads are relatively new. Also, salespeople have been trained to perform outbound sales and don’t know what to do with an inbound lead. I want salespeople to not only.