Thought leadership via email
One of the most effective content marketing tools, email marketing is a great solution for sharing existing knowledge and news about your B2B services. Customers don’t want to read about how great your company is and we advise companies on what is truly valuable for your audience. Useful content distributed through a branded email newsletter provides current and prospective clients with helpful information that reminds your target audience about your firm’s core competencies.
Up-selling and cross-selling
Branding is about being remembered and email is one of the most powerful ways in your marketing materials design arsenal to remain top of mind with current clients—your raving fans. Through email you can inform clients of new services, remind them of the importance of referrals and discuss industry trends they should be aware of. Email marketing can be a vital up-selling and cross-selling tool. It can also serve as an avenue to referrals—email allows your company to remain in the limelight and gain access to new opportunities.
Cost-effective and trackable
One of the strongest arguments for email marketing is it’s cost effective. Way less costly than getting print marketing materials designed, email is an impactful way to nurture relationships at minimal variable cost. Email campaign metrics provide immediate answers on how to recalibrate your email for maximum open rates and conversions—you can identify what content is most important to your target market.