Small Business Branding Services

The word “brand” is derived from the Old Norse word “brandr” meaning “to burn.” It refers to the practice of producers burning their mark (or brand) onto their products. With small business marketing, the primary objective of branding is to establish perceived differences about your company in a customer’s mind. As a cow is branded with a permanent mark, effective branding will permanently position your firm as different.

Branding can convey differentiators about your business such as your firm being more responsive, experienced and/or innovative. To establish a brand position, one must implement a proactive brand management strategy. Through all marketing communications, the brand messaging must be prominent and consistent. Over time, the brand messaging will begin to stick in a customer’s mind. For instance, WalMart has effectively positioned their brand as the low price leader. FedEx’s brand has been effectively positioned as the reliable overnight delivery service.

It is important that brand marketing is not just about repeated messaging. The brand promise must be delivered upon. If you convey an idea about your firm, it better be true. If your branding conveys that your firm is the most responsive, it is imperative that your firm follows through with that promise. Effective branding will help your firm attract clients that share the same values.

The Bop Design team will help your firm formulate its brand position. From there, we’ll help you implement a brand management plan to ensure there is a cohesiveness among all brand marketing platforms – website, social media, print advertising, PR channels, etc.