How to Manage a B2B Website Design Project
As a B2B website design agency, we’ve managed hundreds of website projects and continue working on new website concepts, designs, copy, and launches every day. We have clear processes and best practices in place to ensure a smooth website design project for our clients.
However, we understand that even the most seasoned marketers don’t manage website design projects very often, maybe only every few years. If your company is planning to build a new website, below are tips to help you successfully oversee your B2B website design project.
Determine a Website Project Manager
The most successful B2B website design projects have one main project manager who works with the internal team and is the point of contact for the website design agency. This person should be able to gather internal stakeholders, corral feedback, communicate the project objectives and stay on course.
Set Objectives and Requirements
Before you hire a design agency, set the priorities and requirements for your B2B website design project. Outline any technical needs, budgets, or target deadlines. For example, if you need the website to be launched before a key industry event – be sure to include that in your project scope.
Select Key Stakeholders
Choose who on your internal team will have a say in website design decisions. Ideally, this will be limited to 4 people or less. Too many people weighing in on a project can muddle the waters and lead to unclear messaging. If needed, source one decision-maker from each department who understands the marketing strategy and is empowered to make clear decisions on a website.
Follow Website Design Deadlines
Stick to all workflow deadlines provided by the website design agency. These deadlines ensure that the project delivers on time and meets any launch goals. Clearly communicate deadlines to your team and how missing any deadlines will affect the overall project timeline.
Allocate the Necessary Time and Resources
While partnering with a design agency ensures they do the majority of the heavy lifting, your company will need to provide a lot of information and resources. This information includes rough content for products, technical specifications, case studies, team biographies, professional pictures of employees, photos of your facility, etc. Be sure to allocate time to gather feedback, gain consensus and general communication time with the web agency and the resources needed to collect any information.
Partner with Your Agency
An experienced B2B website design agency wants your website project to be a success and for your team to be thrilled with the final result. If you treat the agency as a true partner and communicate openly with them, the chances of your website project going smoothly are pretty high.
Discover more: Tips to a Smooth Website Project.