Services | Content Marketing

B2B content marketing services

Attract more buyers, build trust, and keep your pipeline poppin’. Our B2B content marketing services mix smart strategy, expert copywriting, and targeted SEO to turn everyday content into serious lead-gen fuel. Reach out to discuss your content marketing needs.

Let’s talk


Beyond blogging – we craft strategy that sells

Most people think a B2B content marketing agency just pumps out blogs. News flash: we’re not most agencies. We put strategy above all else – then build in the actions that will meet your goals.

Blogging & editorial strategy

Attract top-of-funnel prospects with thought leadership content that engages. We’ll craft a full editorial calendar with blogs, high-value web pages, pillar pages and premium content to move target buyers closer to a sale.

Learn more

Digital marketing

B2B isn’t B2C. Our digital marketing services tackle complex industries with a strategy tailored to your buyers. You’ll get a holistic digital marketing strategy that creates connections and gets leads in the door.

Learn more

Social media marketing

Engage your audience where they’re hanging out. Whether organic posts or paid ads, our social strategy sparks conversations and positions you as the go-to in your industry.

Learn more

Email marketing

Nurture prospects throughout the buying cycle. From drip campaigns to newsletters, our email marketing builds relationships, fuels demand and keeps your brand top-of-mind.

Learn more

Copywriting

Make your story stand out. As part of our B2B content marketing services, our copywriters specialize in B2B to hook your audience and motivate buyers to take action.

Learn more

SEO + GEO

Get found in search engines and AI engines. Our team combines keyword research, on-page optimization, and technical SEO and GEO to attract qualified traffic and improve discoverability.

Learn more

Ongoing marketing

Keep your pipeline flowing with ongoing B2B marketing support. Whether you need branding, design, development, strategy, or campaign management, our interdisciplinary team can help.

Learn more

Creative & design support

Our B2B content marketing services also come with our award-winning design team who creates everything from logos to campaign assets to trade show booths and more.

Learn more

Mix. Match. Make it yours.

We’re not an all-or-nothing B2B content marketing agency. Just need blogging and SEO? No problem. Want ongoing design and website assistance? We got you. We’ll design a program that makes sense for you. Learn more about our customized marketing support plans.

Let’s design your content plan >

CASE STUDIES

Content that moves the needle

IVEMSA

Industrial

Learn how Bop Design helped Ivemsa excel in international markets. Our case study highlights effective B2B content marketing strategies.

Learn More Read case study about IVEMSA

+17%

Increase in leads

25

Leads per month average

+46%

Website sessions

+30%

Organic search visits

10-12

Gated content downloads per month

Top 3

For 19 keywords

Locance

Software | Technology

New B2B web design and digital strategy ramp up conversions for geolocation services provider.

Learn More Read case study about Locance

+48.4%

New users

+55.54%

Sessions

+34.52%

Engaged sessions

+106.25%

Direct

+70.18%

Event count

+800%

Organic social

Lee Contracting

Industrial

With a targeted SEO strategy, the new B2B website allows more key decision-makers to easily find the website through organic search.

Learn More Read case study about Lee Contracting

+168.49%

New Users

+424.73%

Engaged Sessions

+168.42%

Conversions

+111.34%

Organic Search

Perr&Knight

Consulting | Fintech & Insurtech

Explore the Perr&Knight case study. Learn how Bop Design's strategic branding and design solutions drove business success

Learn More Read case study about Perr&Knight

+168%

Increase in contact form submissions

+193%

Increase in consultation requests on the website

+84%

Growth in organic search traffic

+125%

Increase in sessions

+150%

Rise in direct traffic

+154%

Increase in overall users

Our work
WHY BOP DESIGN?

15+ years rocking B2B content

Lead-gen specialists

Every strategy we build has one goal in mind: bring in high-quality B2B leads that help grow your business. Simple as that.

A holistic approach

Strategy, copy, design, SEO, campaigns – you can have it all. We create content ecosystems that showcase your expertise and accelerate growth across every channel.

Senior-level expertise

Work directly with seasoned strategists, designers, and writers. Our senior team brings deep B2B expertise to every project.

Staunchly boutique

We’re intentionally small and mighty, delivering strategic B2B content marketing with personal attention and zero agency runaround.

Stability for success

Our crew sticks around (average tenure is six years!) so you get consistency, continuity, and a team fully invested in your success.

Custom solutions

Forget bland and boring. We dig deep into your business to create tailored strategies and campaigns that move your brand forward and connect with even the most niche B2B audiences.

Talk to us about your content strategy

INDUSTRIES WE SERVE
Every B2B industry can utilize content marketing to increase brand awareness, drive website traffic, generate and nurture leads. Bop Design has helped the following industries in creating and promoting content on the right channels to get a B2B company in front of its target market.
Explore industries
Technology
Fintech & Insurtech
Biotech
Software & SaaS
AI & ML
Industrial
Engineering
Consulting
Energy
Guide

A Guide to GEO for B2B Marketers

Get an overview of what GEO is, how it works, and how to implement it on your B2B website in this handy guide. Read more.

Read now
Guide

Inbound Lead Generation + Management Guide

In this guide, we share effective tips to create a well-crafted strategy to build rapport with leads.

Read now
Guide

A Guide to Help You Select the Right B2B Marketing Agency

Finding the right B2B marketing agency to help your company achieve its goals is not an exact science.

Download
Cover of Partner-with-the-right-B2B Marketing-Agency
A top-rated agency on Clutch – with the reviews to prove it

Ready for more leads?
Let’s get your B2B content marketing in shape

RELATED POSTS

We practice what we preach. Read the latest.

Tips to optimize your B2B website for AIO and GEO

Read Time: 3 minutes
Go to read Tips to optimize your B2B website for AIO and GEO

Build trust and win sales with authentic B2B reviews

Read Time: 6 minutes
Go to read Build trust and win sales with authentic B2B reviews

B2B marketing strategies that convert

Read Time: 4 minutes
Go to read B2B marketing strategies that convert

What does it mean to optimize a blog?

Read Time: 7 minutes
Go to read What does it mean to optimize a blog?

Are Microsoft ads the next frontier for B2B marketers?

Read Time: 4 minutes
Go to read Are Microsoft ads the next frontier for B2B marketers?

An overview of GA4 for B2B marketers 

Read Time: 6 minutes
Go to read An overview of GA4 for B2B marketers 

How B2B firms use content marketing 

Read Time: 5 minutes
Go to read How B2B firms use content marketing 

Does Fresh Content Affect Google Rankings & SEO?

Read Time: 4 minutes
Go to read Does Fresh Content Affect Google Rankings & SEO?

Repurposing Your B2B Content – When & How to Do It

Read Time: 5 minutes
Go to read Repurposing Your B2B Content – When & How to Do It

The 2023 B2B Social Media Image Size Guide

Read Time: 2 minutes
Go to read The 2023 B2B Social Media Image Size Guide

5 Great B2B Content Marketing Examples

Read Time: 4 minutes
Go to read 5 Great B2B Content Marketing Examples

Creating Content for All Stages of the B2B Buyer’s Journey

Read Time: 3 minutes
Go to read Creating Content for All Stages of the B2B Buyer’s Journey

OUR CLIENTS SAY IT BEST

“Working with Bop Design has really elevated our business. Bop is basically our extended team when it comes to marketing. It’s been a game changer, our online presence just looks right. If I had to summarize in four words how to describe our engagement with Bop Design, I would say it was easy, proactive, straightforward, excellent.”

Christian Tagliapietra, VP of New Projects

IVEMSA

“Outsourcing to Bop Design made my life easy. They do things quickly and professionally, almost as if I had my own staff. Leads and thought leadership increased, getting our name out as experts. Bop Design has it all – expertise, branding, and marketing. They’re more than just a vendor, they’re friends.”

Scott Knight, Chief Sales Officer

Perr&Knight

FREQUENTLY ASKED QUESTIONS

B2B Content Marketing FAQs

SAY HELLO

Let’s talk about your project

Get in touch to chat about how we can help you build a better B2B brand. Don’t be shy. We’re great listeners, and even better problem-solvers.