San Diego Web Design, Creative Marketing Blog, Small Business Marketing Blog

Organizing Web Leads in a CRM

Posted on May 20, 2013 by Jeremy Durant

A business with a full sales pipeline is generally a healthy business – unless all those leads get squandered due to mismanagement and/or poor organization. Using a customer relationship management (CRM) software program to properly organize web leads offers many advantages. It allows you to easily segment leads into specific categories so that they automatically get assigned to the right person for follow-up. It enables you to rate and score the leads, based on preset criteria, to determine the appropriate response. It prevents leads from getting lost or falling through the cracks. Most important, organizing… Read More ►

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Universal Touch Navigation is Coming!

Posted on May 17, 2013 by Jordan Paraso

A user’s experience on a desktop or laptop computer is dramatically different than with an iPhone, iPad or other touchscreen device. For one thing, instead of a mouse, you’re using your finger. Plenty of other design changes for the increased use of tablets are likely in the works as well. Web designers should anticipate that in the not-too-distant future, websites may only (or primarily) work with touch swipes, taps and gestures. How does this affect navigation and other elements of web design? Top navigation seen on most websites is tricky to duplicate on a touchscreen… Read More ►

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What Should I Highlight on My Home Page?

Posted on May 10, 2013 by Kara Jensen

There are several factors when building or re-building a website to consider. The first thing to think about is what type of website you have or are going to have. Is it going to be informational only or for selling purposes – direct and indirect, and/or will it have a demo or trial of your product or services? Even though all websites differ in style, content and offerings, there are a few standard elements that all home pages need to have to be effective. Unique value proposition What are the 2-3 things that only you… Read More ►

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How To Prepare for a Copywriting Call

Posted on May 6, 2013 by Emily VonSydow

With the Internet, social media, and other ways to communicate, more and more companies are bringing a copywriter in-house to handle their ongoing marketing communication needs. For those that prefer to work with an outsourced copywriter, here are some tips for making sure the project goes smoothly while achieving the desired outcome. Start by getting the right professional for your project. A good copywriter will have the ability to write for diverse products, services, and companies. However, most tend to specialize in certain areas, such as technology, professional services, retail products, and so forth. Using… Read More ►

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Top 5 Tips for Hiring a Designer

Posted on April 30, 2013 by Danielle Hill

At some point in your career you may find yourself in need of hiring a designer or being asked your opinion on samples of work during research. Before you even start your research, you should have a very basic idea of what you are looking for and what you are trying to accomplish. You do not want to have a crystal clear “vision” in your mind because you will never find someone to fit those exact requirements and you will lose out on the possibility of an end product that exceeds those initial ideas. There… Read More ►

Posted in Print Design, Website Design | Comments Off