Form or No Form? That is the Question

Form or No Form? That is the Question

Last week we shared tips on creating the most effective web form possible. Today, we’re going to tell you to stop using them. Just kidding! Sort of. While website forms are the standard method of collecting mircoconversions from your website, we’re finding that following the same publishing method for every new piece of content actually hurts your conversion rate, not helps. Should you abandon forms altogether? Not exactly, but here’s what you should be analyzing in order to improve them: The type of content The arguments are out that the B2B white paper is dead. Most of this is because.... continue reading

New Website Launch: Bradley & Company

New Website Launch: Bradley & Company

San Francisco based private wealth management firm Bradley & Company approached Bop Design in need of an updated website to attract high net worth individuals. Their current website featured an uninspiring design, with old web features such as a flash video on the homepage. Bradley & Company prides itself on their unique process to client services as well as their cutting edge approach. Bop Design developed a website that took prospect clients through an interactive journey through scrolling features and original infographics on the homepage. With this unique approach, prospective clients are able to envision their future with Bradley &.... continue reading

How to Create Website Forms That Convert

How to Create Website Forms That Convert

Contact forms are the most popular method to collect information on your website visitors. They’re also the most diverse. Forms range from registering for an event, applying for a job, contacting a company representative or signing up for a product or service. For B2B websites, forms typically are trying to capture a new user and turn them into a qualified prospect. With this goal in mind, how can you build the right form for your visitor? It varies greatly from business to business, but there are some best practices to implement for your visitors and your internal team so you’re.... continue reading

Brand vs. SEO: Balancing Your Messaging

Brand vs. SEO: Balancing Your Messaging

SEO is a hot term. It’s tossed around a lot in meetings as the one-size-fits-all solution to any marketing problem. Slow month? Low traffic? Phone’s not ringing? Let’s toss in some new keywords and voila—more customers! That’s an oversimplified (and incorrect) perspective on SEO, but it’s a common assumption. Today’s intense focus on keywords and Google algorithm updates results in brands rewording their messaging irregularly, without evaluation of their current brand promise and long-term goals. In the end, it’s diluting overall branding instead of supporting. Not to say you should forgo SEO altogether. There is a world where both brand.... continue reading

Long-Tail Writing: A Lesson From Wine Makers

Long-Tail Writing: A Lesson From Wine Makers

If you’ve ever been through a website redesign (or a simple refresh), you know that while great design can attract visitors, compelling copy keeps them there. Back in the day, all communications pros had to worry about was writing attention-grabbing, succinct and valuable content. Today though, another objective is changing the way we write: SEO. We already understand the importance and basics of SEO, but when it comes to putting pen to paper, a challenge presents itself: How do I incorporate all these keywords without sounding like a robot? Answer: Long-tail keywords. If you’re unfamiliar with “long tail,” it’s a.... continue reading