How to Be Successful with B2B Facebook in 2014

How to Be Successful with B2B Facebook in 2014

Facebook is typically the less traversed social media platform in the world of B2B. It’s B2C roots, as well as the recent not-organic-friendly algorithm updates, are leaving many B2B marketers wondering if this tactic is worthwhile. Before you throw in the towel, remember that Facebook still has value as the largest social media platform. It also boasts some pretty serious engagements results with newer tactics like paid promotions and mobile users. When considering Facebook for B2B, here are some tactics to think of: Focus on quality not quantity It may seem obvious, but if you’re churning out boring copy just.... continue reading

New Website Launch: Brain Parade

New Website Launch: Brain Parade

Brain Parade is more than just an education tool, it’s a vibrant community of parents, instructors and institutions passionate about using technology to improve and transform the learning environment for children with autism and special needs. Since the initial launch by Bop Design five years ago, Brain Parade experienced tremendous growth from expanding their products and target audiences, in which the previous website no longer accurately reflected. During initial discussions, it was imperative that the new Brain Parade website incorporated responsive web design. As an educational technology provider selling a tablet app, not only did responsive design address parents and educators.... continue reading

Guest Blogging: The Matt Cutts Aftermath

Guest Blogging: The Matt Cutts Aftermath

In January, Google Webspam’s Matt Cutts declared guest blogging a spammy practice. For the next 24 hours, the marketing world was in a flurry, desperately trying to figure out a substitute off-page SEO tactic. Three months later and what is the marketing world up to? Well, we’re still guest blogging but with a different purpose. Moz summarizes the goals nicely in their January blog post: Branding, branding, branding Build credibility in a specific niche Increased traffic Exposure to new audiences Community building Authorship What have we learned from this? Google is keeping a closer eye on guest blogging, but there.... continue reading

From Fitness Website To Full-On Lifestyle Brand

From Fitness Website To Full-On Lifestyle Brand

Fitness businesses are booming these days. With so many health and fitness websites popping up, standing out among your competitors is key. Gone are the days of offering only basic tips and philosophies. Consumers are now aligning themselves with sports and health brands that they feel share a like-minded perspective. The great news is that any health and fitness company can take some simple branding steps to immediately engage with clients in a long-lasting and meaningful way. Here’s what to do: Get clear on your message. What is your unique offering? What is your business all about? Startup branding is.... continue reading

How to Use Video the Right Way

How to Use Video the Right Way

A recent Animoto survey revealed that 73% of adult consumers are more likely to buy a product or service after seeing an online video that explains it. B2B companies should take note of this survey too, since online video can help support a business’s overall content marketing plan. Here are tips for using online video the right way for your business: 1. Keep it short Internet users are, by and large, an impatient group. They want to get in, consume your information and move on as quickly as possible. Keep your videos limited to three minutes or less in order.... continue reading