Web Conversions: How Your Follow Up Can Ruin the Sale

Web Conversions: How Your Follow Up Can Ruin the Sale

There is a lot of effort put into top of the funnel sales. Creating content, updating social media, sending newsletters and more are primarily geared toward attracting new visitors to your brand. The best companies have refined that process and can smoothly create marketing collateral that pulls new customers in. But what do you do after they’ve converted? Or more importantly, what do you define as a conversion? Today’s prospective B2B customer has a lot of touch points with you before they decide to pick up the phone. Here are our best practices for lead generation and follow up. Determine.... continue reading

Designing for Conversion: Where Form and Function Collide

Designing for Conversion: Where Form and Function Collide

Finding a balance between form and function is a daily challenge for web designers and marketers. A website with breathtaking imagery and pithy headlines could look great to a visitor, but without conversion strategies in place it’s just a pretty picture. It’s important to have design that converts and conversion tools that are well designed. The below are our top rules to keep designers, marketers and sales teams happy. Evoking Emotion Urgency. Happiness. Acceptance. Confidence. What do you want your prospective client to feel when they visit your website? A website can evoke emotion from a variety of angles, but.... continue reading

Build Credibility on Your Homepage in 5 Seconds Or Less

Build Credibility on Your Homepage in 5 Seconds Or Less

Many businesses think the presence of a website makes them a credible business—with little regard given to user experience or design. But let’s say your website is at least a step above that, are you still building value to prospects? New visitors to your website may have a general idea of what you do, but you also face the following hurdles: Their perception may be inaccurate They’ve already researched your competition They’ve seen bad reviews of your business They’re unaware of your business These hurdles are a “make or break” moment for visitors—who often make up their minds within seconds.... continue reading

Form or No Form? That is the Question

Form or No Form? That is the Question

Last week we shared tips on creating the most effective web form possible. Today, we’re going to tell you to stop using them. Just kidding! Sort of. While website forms are the standard method of collecting mircoconversions from your website, we’re finding that following the same publishing method for every new piece of content actually hurts your conversion rate, not helps. Should you abandon forms altogether? Not exactly, but here’s what you should be analyzing in order to improve them: The type of content The arguments are out that the B2B white paper is dead. Most of this is because.... continue reading

New Website Launch: Bradley & Company

New Website Launch: Bradley & Company

San Francisco based private wealth management firm Bradley & Company approached Bop Design in need of an updated website to attract high net worth individuals. Their current website featured an uninspiring design, with old web features such as a flash video on the homepage. Bradley & Company prides itself on their unique process to client services as well as their cutting edge approach. Bop Design developed a website that took prospect clients through an interactive journey through scrolling features and original infographics on the homepage. With this unique approach, prospective clients are able to envision their future with Bradley &.... continue reading