Build Credibility on Your Homepage in 5 Seconds Or Less

Build Credibility on Your Homepage in 5 Seconds Or Less

Many businesses think the presence of a website makes them a credible business—with little regard given to user experience or design. But let’s say your website is at least a step above that, are you still building value to prospects? New visitors to your website may have a general idea of what you do, but you also face the following hurdles: Their perception may be inaccurate They’ve already researched your competition They’ve seen bad reviews of your business They’re unaware of your business These hurdles are a “make or break” moment for visitors—who often make up their minds within seconds.... continue reading

Form or No Form? That is the Question

Form or No Form? That is the Question

Last week we shared tips on creating the most effective web form possible. Today, we’re going to tell you to stop using them. Just kidding! Sort of. While website forms are the standard method of collecting mircoconversions from your website, we’re finding that following the same publishing method for every new piece of content actually hurts your conversion rate, not helps. Should you abandon forms altogether? Not exactly, but here’s what you should be analyzing in order to improve them: The type of content The arguments are out that the B2B white paper is dead. Most of this is because.... continue reading

New Website Launch: Bradley & Company

New Website Launch: Bradley & Company

San Francisco based private wealth management firm Bradley & Company approached Bop Design in need of an updated website to attract high net worth individuals. Their current website featured an uninspiring design, with old web features such as a flash video on the homepage. Bradley & Company prides itself on their unique process to client services as well as their cutting edge approach. Bop Design developed a website that took prospect clients through an interactive journey through scrolling features and original infographics on the homepage. With this unique approach, prospective clients are able to envision their future with Bradley &.... continue reading

How to Create Website Forms That Convert

How to Create Website Forms That Convert

Contact forms are the most popular method to collect information on your website visitors. They’re also the most diverse. Forms range from registering for an event, applying for a job, contacting a company representative or signing up for a product or service. For B2B websites, forms typically are trying to capture a new user and turn them into a qualified prospect. With this goal in mind, how can you build the right form for your visitor? It varies greatly from business to business, but there are some best practices to implement for your visitors and your internal team so you’re.... continue reading

Brand vs. SEO: Balancing Your Messaging

Brand vs. SEO: Balancing Your Messaging

SEO is a hot term. It’s tossed around a lot in meetings as the one-size-fits-all solution to any marketing problem. Slow month? Low traffic? Phone’s not ringing? Let’s toss in some new keywords and voila—more customers! That’s an oversimplified (and incorrect) perspective on SEO, but it’s a common assumption. Today’s intense focus on keywords and Google algorithm updates results in brands rewording their messaging irregularly, without evaluation of their current brand promise and long-term goals. In the end, it’s diluting overall branding instead of supporting. Not to say you should forgo SEO altogether. There is a world where both brand.... continue reading