Brand vs. SEO: Balancing Your Messaging

Brand vs. SEO: Balancing Your Messaging

SEO is a hot term. It’s tossed around a lot in meetings as the one-size-fits-all solution to any marketing problem. Slow month? Low traffic? Phone’s not ringing? Let’s toss in some new keywords and voila—more customers! That’s an oversimplified (and incorrect) perspective on SEO, but it’s a common assumption. Today’s intense focus on keywords and Google algorithm updates results in brands rewording their messaging irregularly, without evaluation of their current brand promise and long-term goals. In the end, it’s diluting overall branding instead of supporting. Not to say you should forgo SEO altogether. There is a world where both brand.... continue reading

Long-Tail Writing: A Lesson From Wine Makers

Long-Tail Writing: A Lesson From Wine Makers

If you’ve ever been through a website redesign (or a simple refresh), you know that while great design can attract visitors, compelling copy keeps them there. Back in the day, all communications pros had to worry about was writing attention-grabbing, succinct and valuable content. Today though, another objective is changing the way we write: SEO. We already understand the importance and basics of SEO, but when it comes to putting pen to paper, a challenge presents itself: How do I incorporate all these keywords without sounding like a robot? Answer: Long-tail keywords. If you’re unfamiliar with “long tail,” it’s a.... continue reading

How To Choose a Logo

How To Choose a Logo

Designing a logo for your business can be a challenging undertaking—involving time, resources and internal debate. Sometimes the logo choice is clear, but too often a logo design is held up when the decision making becomes harder than it needs to be. We understand—a logo sets the stage for the rest of your brand. Many times it’s the first thing your clients will see and use to remember your firm by, so it should be taken seriously. So here’s what you should keep in mind when presented with logo redesign concepts: It has staying power An effective logo can last.... continue reading

B2B Marketing Bopcast Ep 6: Content Marketing As a One Person Business

B2B Marketing Bopcast Ep 6: Content Marketing As a One Person Business

Podcast: Play in new window | Download Bop Design: Good afternoon, everybody. Welcome to the ‘B2B Marketing Bopcast’. Today, I have with me Diane Gilabert, CPA based here in Sunny San Diego. We’re going to talk about how Diane has grown her business as just one person through very creative marketing strategies that I think are still little unheard of in the accounting and finance world. If you are working in those industries and have been nervous to tackle tactics such as logging and social media, hopefully, Diane’s words and her experiences have provided that. Could you talk to me.... continue reading

New Website Launch: Pegasus Building Services

New Website Launch: Pegasus Building Services

Comprehensive cleaning service provider Pegasus Building Services is known for its attention-to-detail and high quality cleaning solutions. Pegasus serves industries that require clean, healthy and safe indoor environments such as cleanrooms, data centers, laboratories and more. When initially starting with Bop Design, the Pegasus website failed to present the brand as a superior cleaning partner. In addition, their service offering was not clearly outlined—hindering Pegasus from communicating their full breadth of abilities. They needed a website that not only communicated their unique value propositions, but also educated prospective clients on the importance of investing in the right cleaning partner for.... continue reading