Bop Blog

New Client Website Design: Molera Alvarez


Molera Alvarez Web DesignMolera Alvarez is one of the largest and most influential business development and political consulting firms in Arizona. They provide a full range of services, from government affairs and business development to public relations and community outreach. Molera Alvarez has achieved results for many different kinds of clients, including Fortune 500 companies and non-profit groups.

Molera Alvarez came to Bop Design to position their firm as a national brand. This required an update to the look and feel of both their logo and their website. They wanted a brand identity that communicated elegance and sophistication without being intimidating. The new website design needed to showcase their numerous success stories and case studies, as well as highlight the firm’s involvement in social media.

Bop gave Molera Alvarez a website design that conveys both the firm’s sophistication and the personal relationships with their clients. The logo clearly communicates their core competency while the website copy educates visitors on the firm’s capabilities. The matching stationery and business cards complete the brand identity that supports Molera Alvarez’s position as a leading business development and political consulting firm.

Posted in New Web Design Projects | Comments Off

A Preview of the Website Design Process


Web Design Sticky NotesThe length of the website design process varies depending on the amount of pages and the desired functionality. At Bop Design, we work with small businesses, which typically have relatively small websites. Most of these website redesigns are completed within 8-16 weeks.

Here are the steps involved:

  1. Discovery/Planning Phase:  This is where we uncover the marketing objectives of your website. We will work with you to answer the following types of questions: Who is your target market? What actions should they take when they visit your website? What type of content will be included on your website? What’s the desired “look and feel”?
  2. Creating the Site Map:  The site map is one of the most important parts of the website creation process. A site map will outline all the pages on your website and how they are organized. It’s the basis for design, development and content strategy.
  3. Initial Design Concepts: Based on the discovery and planning discussions, 3 unique home page concepts are created. These design concepts feature different options for layout, design, navigation and functionality. These designs are driven by the marketing objectives and content strategy determined in the earlier phases.
  4. Client Feedback & Revisions: It’s important to get client feedback at multiple stages in the website creation process to make sure we are on the right track. After you’ve reviewed the initial home page concepts and site map, you’ll provide feedback about what you like and don’t like. We’ll revise everything accordingly, until the home page design and site map are finalized.
  5. Subpage Design: Once the home page is finalized, it’s time to start designing the remaining pages on your sitemap. During this phase, you will see a static image of what every page of your website will look like.
  6. Development: Once the entire website design is approved it’s time to move into development. This is where we “build” your website and all the coding is done. During this process we test for usability and ensure the website is compatible with all the major web browsers.
  7. Content: While our developers are building your website, our copywriter will have an interview call with you. This is where we will gather all the necessary information to ensure that your company’s personality comes through in the website content. Development of taglines, core brand messaging and unique value proposition are all created at this stage.
  8. Final Revisions: After the website has been developed and the finalized copy has been added, you’ll be able to view a test website. You can request any last minute edits at this stage.
  9. Going Live: Once you give approval, your new website will be made live. This process typically takes 2 to 3 business days to complete. Once the website is live, we’ll provide you with a customized website manual containing instructions for routine tasks such as editing content and creating new pages. The manual will include screen shots of your website, making it easy to implement revisions.

While all of this may seem complicated, at Bop Design you’ll have a project coordinator to guide you through the whole process. Contact Bop Design today for information on small business web design.

Posted in Web Development, Website Design | Comments Off

A Website Needs to be a Resource Center


Information Center SignageIn discussions with prospective clients, many view their firm’s website design as a priority but not a high one. Without any web analytics information, they make assumptions about how prospects find their firm and perform web research. After I review their Google Analytics reports – which they probably have never looked at – I cringe when a client downplays the importance of website design and content. By simply looking at an Analytics report for one minute, I can see the keywords that a website visitor searched that referred them to the site. A term such as “small business accounting San Diego” brings a visitor to the site, but since the website is not engaging or credible, the visitor lands on the homepage and then bounces off. I must remind all businesses, especially B2B services firms, that website design and continuous content creation is a critical lead generation and nurturing tool.

Living Resource Center

In the early 2000’s, an accounting or wealth management firm could accurately state that their firm’s website had minimal impact on populating their sales funnel. Most professional and business services firms’ websites served as more of an online brochure than a lead generation tool. Today, as more and more prospective clients rely on the web to determine the best partners for their business, it is important that your firm’s website design is not only compelling and professional but also a “living resource center.” You can’t hire website design firm, have them design the website and that’s it. A website needs to be constantly updated with timely, relevant resources.

Original Content

Excellent resources can be blog entries, videos, PowerPoint presentations with narration, podcasts, white papers, etc.  Your firm’s website needs to be updated weekly or prospective clients will not view you as a thought leader and won’t keep coming back to access new information. There needs to be accountability within your firm on who is responsible for generating new content and how often. The great thing with websites with an integrated content management system like WordPress is that a non-technical person can update the website without being tied to a web developer.

Content Curator

If creating original content can be difficult, serving as content curator is another effective way to ensure that your firm’s website is positioned as a resource center. There is an infinite amount of information on the web and if you can find the most relevant articles for your target audience and compile links to these resources on your website, it will save prospective clients time. This will also position your brand as thoughtful, innovative, informed, etc.

Continuous Rewards

As more information is being uploaded to your website, more and more inquiries and leads will come. Studies show that websites with more pages and content have exponentially higher conversion rates. From an SEO standpoint, more pages means more keyword rich content, which will help your firm rank higher for specific keyword searches. If you have four key people responsible for creating a blog entry a month, that’s 48 new pages in a year. Keep at it and the quality leads will come.

Discover how Bop Design can help you create a website design that is not only compelling and professional but also a “living resource center,” contact us today!

Posted in Copywriting, Strategic Planning, Website Design | Comments Off

5 Attributes of an Effective Logo


Graphic and Logo DesignDesigning a logo for your business can often be a challenging undertaking – involving time, resources and internal debate. A logo sets the stage for your company’s visual brand for years to come. It will dictate color, fonts and graphics that will be applied to everything from your website to advertising to promotional materials.

An effective logo has very specific attributes. Check out these 5 logo must-haves to keep your logo design process in check.

  • Versatile – A logo must be versatile because it has so many potential applications.  It should work in color or in black and white. It should work when it’s imprinted on something as small as a pen and as large as billboard. It should work on TV or on a car wrap. It’s critical to consider all the possible applications when designing a logo.
  • Timeless – A well-designed logo can last more than 30 years. The longevity of a logo contributes to brand awareness, so it’s important that the design does not reference design trends or a specific time period. It’s best to avoid over stylized fonts or design gimmicks like gradients and drop shadows that will go in and out of style.
  • Simple – A logo should be legible and iconic. Some of the most effective logos are the most simple – comprised of basic shapes, such as circles and squares. Take a look at Target, Apple or WWF for example. The design isn’t earth shattering nor does it try to convey every aspect of their business. The logos essentially act as a stamp and offer a visual clue to the company name or purpose.
  • Consistent – the application of your logo must be extremely consistent. That’s why companies (big and small) have a brand guides that dictates how a logo should and should not be used.  The consistent use of the logo will define its overall success. Most logos are simple and from a design perspective not incredibly interesting. It’s the consistent application over and over again that helps the consumer/client to begin to link the brand mark with the company.
  • Unique – The purpose of a logo is to create a visual representation of your business. One of the key aspects of marketing is defining your company’s unique value proposition. What sets you apart from the competition? So naturally it’s critical to have a logo that is unique. This can be difficult to achieve, since it’s also important the logo is simple and appropriate for your industry. But this uniqueness can come from a myriad of qualities including the name, color, fonts, shape and composition. Keep in mind, logos aren’t meant to be literal, they should be a visual peephole into the values and story of a business.

So the next time you embark on a rebranding, let these five attributes be the litmus test for successful logo design: versatile, timeless, simple, consistent, and unique.

Posted in Branding, Print Design | Comments Off

Handiest WordPress Plugins


Website DevelopmentOne of the features that makes WordPress so powerful is its plugin architecture that lets users and developers extend the functionality of the basic CMS (content management system).

The official definition of a WordPress Plugin is as follows: A WordPress Plugin is a program, or a set of one or more functions, written in the PHP scripting language, that adds a specific set of features or services to the WordPress weblog, which can be seamlessly integrated with the weblog using access points and methods provided by the WordPress Plugin Application Program Interface (API).

In other words, Plugins are tools that let you do almost anything you want to your website. Want to add a photo gallery? a shopping cart? There’s a plugin for that.

Don’t get bloated

While Plugins are great, they should only be used when absolutely necessary. One common problem with WordPress websites is they are overloaded with too many plugins. Every plugin accesses the database, whether the plugin is active or not. So the more plugins you have, the more the database will need to be accessed. Depending on your web hosting, it can noticeably slow down the website.

The number of Plugins depends on the features and required functionality of your website. Once you have over 15 plugins installed, your are at risk of slowing down your website and possibly creating a frustrating experience for the user visiting your site. So remember, don’t go overboard with the plugins unless you have to.

The Handy 5

There are many awesome and powerful Plugins available for WordPress. Depending on the type of website you have, the Plugins you use will vary. Today I’m going to talk about five of the handiest Plugins that I’ve used for website development with WordPress.

1. WP-Optimize

(http://wordpress.org/extend/plugins/wp-optimize/)

Official description: This simple but effective plugin allows you to clean up your WordPress database and optimize it without phpMyAdmin.

Why it is handy?

While being able to optimize the database tables is essential, my personal favorite feature of this Plugin is its ability to remove SPAM comments or unapproved comments with a single click. I’v seen WordPress websites that have thousands of spam comments from the comment forms. If you were to manually delete these comments in WordPress, it would take at least an hour or two, maybe longer. But with WP-Optimize, it only takes seconds.

2. Search and Replace

(http://wordpress.org/extend/plugins/search-and-replace/)

Official description: A simple search for find strings in your database and replace the string.

Why it is handy?

When developing a website, sometimes the web hosting is not attached to the domain yet. The URL of the development site might be something like 111.11.1111/~user/. So during development links in the content might look like this 111.11.1111/~user/about-us/. When the domain name is finally attached to the web hosting, the URL of the site changes to something like www.yoursite.com . However, you’ll notice the links in the content are still pointing to the URL 111.11.1111/~user/about-us/ instead of www.yoursite.com/about-us/ . You could go in and manually update the links so that they are pointed to the current URL but that can get really tedious depending on how large the website is. The solution is to use the Plugin Search and Replace. Using the Plugin, you can search the database for all URLs that have 111.11.1111/~user/ and then replace them with the current www.yoursite.com . Word of caution, however. You can really mess things up if you don’t know what you are doing. I would suggest experimenting on a local installation of the website first to get a better feel for how it works.

3. BackWPup

(http://wordpress.org/extend/plugins/backwpup/)

Official description: WordPress Backup and more…

Why it is handy?

It’s always handy to be able to make backups of your website. Most of the time, you’ll just want to backup the database since it contains all the data from your pages, posts and plugins. Without using this plugin, to create a backup of the database, you would have to get the client’s control panel login for their web hosting, go into phpMyAdmin and create a backup file of the database. With BackWPup you can easily make a backup of the database and then have that file emailed to you, sent to a FTP server, or even a DropBox account, no control panel logins required. (of course you can back up everything including the theme files and plugins, not only the database.)

4. Simple 301 Redirects

(http://wordpress.org/extend/plugins/simple-301-redirects/)

Official description: Simple 301 Redirects provides an easy method of redirecting requests to another page on your site or elsewhere on the web.

Why it is handy?

Sometimes you don’t have FTP access to a client’s website for whatever reason. Fortunately there are WordPress Plugins that offer ways around that scenario depending on what you need to access. Usually, 301 redirects are added to the .htaccess file located on the server. But if you can’t access the .htaccess file, what do you do? Use Simple 301 Redirects.

5. Duplicate Post

(http://wordpress.org/extend/plugins/duplicate-post/)

Official description: Clone posts and pages.

Why it is handy?

Sometimes you need to constantly make a copy of a page or a post. Maybe the new pages or posts have the exact same content except for one sentence. Manually creating a new page, copying and pasting the content from page to page can take a while and gets tedious. The Duplicate Post Plugin will speed up this process for you.

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Bop Design Challenges Conventional Wisdom with New Infographic on B2B Social Media Marketing


B2B Social Media Marketing InfographicBop Design, a web design and marketing agency with offices in San Diego and New Jersey, has released a new infographic analyzing Facebook and LinkedIn usage. The marketing firm then applies these lessons to B2B marketing.

“Conventional wisdom says that if you are a B2C company, you should spend more time marketing on Facebook, and if you are a B2B firm, you should spend more time marketing on LinkedIn. Our infographic suggests that this strategy can be misguided,” states Bop Design Business Principal, Jeremy Durant. The infographic contends that prospective buyers do not compartmentalize professional and personal social networking, and that marketing to a prospective business buyer while they are socially networking on Facebook can still be effective.

“Let’s look at traditional advertising. Plenty of B2B companies market to potential business buyers on television during sporting events, game shows, etc. Also, plenty of B2B advertising takes place in other sections of the newspaper besides the business section. It’s the same idea with social media.”

The infographic focuses on the time spent on Facebook versus LinkedIn, and the mistaken notion that only young people socially network on Facebook. “A CEO may stay in touch with his children who are away at college through Facebook. That CEO may spend one hour a day on Facebook while he may only spend one hour a week on LinkedIn,” states Durant. “This is an excellent time to reach this CEO with the appropriate advertising message. Just because they are at home and socially networking on a personal level does not mean they turn off their CEO mind.”

View the B2B Social Media Marketing Infographic.

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