B2B Websites – Sales Vehicle?

B2B Websites – Sales Vehicle?

Many B2B firms do not think their website can be a valuable lead generation and nurturing tool. These firms believe no good customer lead would search for their services on the web, let alone contact them after visiting their website. When I view some firm’s existing website, I tend to agree. The website is not a credibility piece or resource center for current and prospective clients. When I then ask a B2B firm owner about analytics – tracking visitors and their actions on the website – all I get in return is a blank stare. How can B2B business owners.... continue reading

New Client Website Design: MaintenanceNet

New Client Website Design: MaintenanceNet

Based in San Diego, MaintenanceNet is the leading provider of warranty and maintenance contract management services and data-driven lead generation. They serve manufacturers, distributers, and large resellers who are seeking to increase service revenues through maintenance service contracts and warranties. MaintenanceNet’s core offering, Service360, is a cloud-based platform that enables companies to streamline their sales process and uncover and take action on new service revenue opportunities. MaintenanceNet is a modern, innovative company that wanted their website design to communicate who they are. They also wanted to establish continuity between the old website design and the new one by retaining the same.... continue reading

New Client Website Design: NEXT TURN

New Client Website Design: NEXT TURN

NEXT TURN (http://wwww.nextturnconsulting.com/) is a an organizational consulting firm focused on improving the human aspects of business. Based in the Bay Area, NEXT TURN is led by Jill McGillen, a recognized authority in business consulting. Jill is one of sixty certified Inscape DiSC® System instructors. NEXT TURN’s clients are private and public companies as well as non-profit organizations. NEXT TURN is dedicated to taking business teams to the next level of performance. Bop presented a website design that effectively communicates the firm’s focus on improvement. The content strategy positions Jill and her partners as experts in the field of business.... continue reading

To Blog Or Not To Blog

In A Website That Works, Mark O’Brien recommends that firms add 2,000 words of unique, expert content to their website every month. This not only helps with SEO (especially in the long-term as your library of content grows), but it also positions your website as an educational resource for clients and prospects. For most businesses, adding new content means setting up a blog. But is blogging really right for your firm? What are some of the pitfalls? How do you avoid these pitfalls? The following will help you determine if blogging is right for you: Don’t do it if you.... continue reading

Generating Content For A Successful Website Design

Generating Content For A Successful Website Design

Since the recognition of the importance of a visual identity is increasing, many companies seeking a new website design to increase business leads often get so caught up in the designs that they tend to forget the importance of the content of their website. Both the design and the content of your website are extremely important and work together to generate and nurture client leads. The website design will make the company stand out and differentiate from similar companies. It will also create an overall feeling that the client or potential lead can relate to and connect with. Often, companies.... continue reading