Jessie is Bop’s resident SEO whiz. Jessie leads the SEO strategy for Bop Design clients—helping client websites rank more prominently for targeted keyword phrases. She leads both on-page and off-page SEO initiatives. For on-page SEO, we ask B2B clients to provide a wish list of keyword phrases they would like to rank for. Jessie leads the keyword analysis process—providing a report on how many times a keyword is searched and the competition for this keyword. She then advises the copywriting team on keyword integration. Keyword integration ensures that the target keyword phrase is used enough in the website copy.
Based on Jessie’s advisement, the Bop Design inbound marketing team implements a content marketing strategy to help build backlinks to a client’s website. The combination of on-page and off-page SEO helps transform a client website into a viable lead generation tool and new client gateway.