Content marketing for B2B firms includes a wide range of types designed to resonate with buyers of different backgrounds and functions throughout the purchasing journey. The best content marketing pieces have a clear audience and a specific purpose. In this post, we look at 5 great B2B content marketing examples and what makes them stand.
B2C holiday marketing, particularly for product-based businesses, tends to be straightforward. It often includes a percentage off a particular set of goods, free shipping, or free gifts with purchase. Unfortunately, the same types of sales and discounts don’t translate to B2B marketing. Why? Because listing a particular product at 20% or offering a free service.
If you’re in the B2B sales and marketing world, you are probably familiar with the three stages of the buyer’s journey: Awareness, Consideration, and Decision. The B2B buyer’s journey often spans weeks or even months, and planning how to market to your audience during this time requires a solid B2B content strategy. You want to.
B2B marketers utilize a ton of methods to get in front of prospects and buyers: email marketing, social media ads, search engine ads, blogging, retargeting, SEO – the list goes on. And while it seems that digital marketing is now a mainstay for B2B firms, the question still comes up: Why is digital marketing important.
“A picture is worth a thousand words.” This couldn’t be any truer than on a website. While images make your website visually more compelling and engaging, they also can add value to your SEO efforts. Many high ranking B2B websites come from keyword rankings, page speed optimization, and back-link referral sources, but often overlooked is.
WordPress is secure when best practices are followed. But what are those best practices and how can you ensure you are using them on your WordPress website?
Good question! Simply put, a website design system is a strategic approach to having your most important online marketing tool look professional, branded and cohesive. Think of a traditional brand guide but specifically geared towards your website design and user experience. A robust and well thought out website design system is a set of standards designers.
At Bop Design, our team lives and breathes B2B website design and development on a daily basis. Well, not literally, but definitely figuratively. But we live in reality and we know that not everyone is as well-versed in B2B web design. As such, we’ve compiled typical questions and have responded to the most commonly asked.
Finding the best way to promote your B2B website can be difficult. There are multiple platforms and options that you can share your website on to create traffic and generate leads. You can promote your website organically or through paid ads. Another great option is using social media to direct users to your website. Here.
An often overlooked yet important question many marketers should be asking is “What should I use to build my B2B website?” The answer to this question can have an impact on your business and growth goals, and even to some extent what your B2B website will look like. This article will help you decide if.